Vicky Tang

Job Duty:

• Strategize and execute plans to grow Tuya's overseas e-commerce business, focusing on a diverse range of smart devices across all categories.
• Responsible for the cross-border e-commerce expansion of Tuya, managing sales on platforms such as Temu, AE, Shopee, Lazada, TikTok, Shein, and others.
• Segment overseas products and customers, devising product tiers and targeted marketing strategies.
• Manage a diverse team responsible for sales, marketing, logistics, and customer service.
• Improve processes for product sourcing, inventory management, and order fulfillment.
• Develop strategic plans for product design of Tuya Smart App Mall.

Achievement:

• Successfully expanded Tuya's presence on TEMU, AE, TIKTOK, and LAZADA, boosting sales and brand recognition
• Established stores with annual GMV exceeding ten million, resulting in substantial growth in online sales.
• Successfully created over ten blockbuster products, each achieving sales exceeding one million.
• Improved supply chain efficiency, resulting in a 30% increase in gross profit margins.
• Successfully designed Tuya Smart App Mall

Simplified Mode Product Operations and Marketing Operations Manager (March 2023 - June 2023)

Job Duty:

• Responsible for product operations and marketing channel operations for the simplified mode interface on the overall JD.com platform.
• Managed user retention and conversion for all new JD.com users while defining the overall product pool, search and recommendation application logic, and formulating strategies for major promotions and channel operations in simplified mode.
• Customized product strategies for the 0-1 new model, systematically designing product logic based on dimensions such as category, price range, and conversion rate. Also, attracted industry partnerships for products that were missing from the platform.
• Designed merchant development programs for introduced sellers, creating a unique traffic support plan distinct from the main site to nurture emerging businesses.
• Established and operated centralized channels, including core channels like 9.9 Free Shipping, JD Flash Sales, and the Hundred Billion Subsidies channel.
• Customized strategies for daily major promotions in coordination with both internal and external partnerships and monitored campaign operations.
• Took over the Million Merchant Development Program and the sub-market battle in the marketing department of the retail main site.

Achievements:

• Established the retail group's sub-market product pool and successfully implemented it, significantly improving order conversion rates in simplified mode.
• Achieved much higher overall conversion rates for the core 9.9 channel compared to the standard version.
• Developed the logic for search and recommendations in simplified mode, enhancing the overall User Click to Conversion Rate (UCVR).
• Defined the target partnership thresholds, category pricing tiers, and more for the Million Merchant Development Program.
• Led the Million Hot Product Project, successfully incubating multiple emerging hot products and creating an internal mechanism for launching hot products.

Team Information:

• Team Size: 20 people
• Functions: Industry Operations, Product Operations, Channel Operations, Major Promotion Operations, Data Analysis

GM of JD.COM Oversea

Job Duty:

• Designed sales and service strategies to improve revenue and retention for 20+ overseas market. Key market HK, TW, US, JP.
• Tracked monthly sales to generate reports for business development planning.
• Strengthened product branding initiatives and maximized outreach overseeing acquisitions, events and business development. Both venders and self-own product
• Maximized time and employee productivity, consolidating data, payroll and accounting programs into centralized systems.
• Reconstruction the JD system for a better UE under cross-border transaction.
• Developed employee handbook, detailed job descriptions and workflow plans to formalize operational systems and procedures.

Achievement

• Oversea available goods increased 10 times
• The sales conversion rate increased 35%
• NPS increased 20%
• GMV&ORDER increased 80%
• Help more than 200 local KA brand to expand their oversea business

Team Scale

Size: 35 person

Function: Account management; UED; PM; Marketing; C2M; BI

Koala

• Develop products under Koala's private brand, draw up the whole year sales plan and monitor the life cycle of commodities.
• The owner of the Koala's Choice private brand online store
• Design marketing and promotion plans for both online and offline
• Private brand listing layout design monitor
• P&L and product stock monitoring and optimizing

Team Scale

Size: 5 person

Function: Account manager *2 and UED*3

Tmall-oversea

• Procurement Strategy: Responsible for procurement for self-operated stores in 7 countries and regions, developing overall operational strategies based on market demands and competitor analysis, optimizing product lines, and managing pricing strategies.
• Supply Chain Management: Evaluate, categorize, and optimize suppliers, maintain supplier relationships, and establish a supplier ecosystem.
• Product Operations: Organize overseas user acquisition initiatives, promotional campaigns, and brand collaborations to drive product sales and brand equity.
• End-to-End Supply Chain: Address cross-border logistics challenges to enhance customer satisfaction.
• Overseas Channel Expansion: Collaborate with B2B customers in different countries and regions, offering product recommendations and pricing while managing business processes.
• Brand Global Expansion Support: Assist Chinese brands in expanding internationally by providing brand data support, local certifications, and overseas sales channels.

• Manage the procurement follow-up team to enhance work efficiency and cost control while establishing long-term supplier partnerships.
• Coordinate order tracking and internal company departments to ensure smooth shipments.
• Streamline procurement processes to meet diverse customer needs.
• Actively participate in trade shows, maintain close contact with partner factories, and recommend the latest products to boost sales.
• Analyze sales data to improve reorder success rates.
• Conduct global procurement price negotiations, not limited to domestic suppliers.
• Negotiate brand partnerships.

Achievement

• Annual Sales over 80 millions.
• key category increased 200% in two years.
• Annual margin increased 2%.
• Maintain a good relationship with supplier, 70% of the orders are coming from old suppliers to save the invisible cost and avoid the risk.

Team Scale

Size: 11 person

Function: Sourcing Manager; Project Manger

• Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
• Monitored and analyzed market trends and competitive offerings to identify opportunities for segment expansion.
• Promoted products at trade shows across region, connecting with prospects and improving market penetration.
• Managed independent sales force to achieve maximum sales and team building goals and positively impact company profitability.

Team Scale

Size: 5 person

Function: Sales Manager

• Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
• Reviewed project risks and devised proactive strategies to avoid potential roadblocks.
• Supported client companies in maximizing strengths, overcoming weaknesses and developing new processes.
• Documented and submitted to client exhaustive report of recommended actions and processes at completion of consultation.