Alley ZHANG

At Bluepoch, I thrived as a Copywriting Planning Assistant, where my research skills and cross - cultural communication ability drove creative campaigns. I led the collection of unique game elements, adding over 10 items to the material library weekly, and played a crucial part in refining content based on player feedback, ensuring game narratives were engaging and culturally relevant.

Ten years ago, L’Oréal Paris‘s "Because you're worth it" made me stop in front of the TV after school. Five years ago, LEGO‘s "Rebuild the world" made me look forward to the world after the epidemic. For countless years, the slogan has served as a bridge across cultures, connecting me to the outside world through a small screen. Now I want to be the Advertising Copy Planner of your company, and use my business marketing skills and words to tell people that every small word has the power to build The Times.

July 2024—August 2024

University of British Columbia—2329 West Mall，Vancouver，BC V6T 1Z4，Canada

• I have taken two courses of "International trade" and "International market", and learned to conduct market analysis and commodity trade activities from an international perspective.