MS Excel
BANI SINGH
Commercial Manager
Agra
Summary
Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance. Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members. Cultivate excellent relationships with new prospects and existing customers. Targeted and penetrated a competitive market. Sold thousands of corporate accounts and converted many customers from competitors’ services
Overview
14
14
years of professional experience
21
21
years of post-secondary education
Work History
Commercial Manager
DoubleTree by Hilton Agra
Agra
03.2022 - Current
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
- Built relationships with clients to establish new contracts.
- Increased market share 85% by improving responsiveness and timeliness to customer needs.
Director of Sales
DoubleTree by Hilton Agra
Agra
04.2019 - 03.2022
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Documented processes and drafted SOPs to comply with regulations and company policies.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Monitored and coordinated workflows to optimize resources.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Developed and executed sales presentations as well as both internal and external product training workshops.
Catering Sales Manager
Radisson Blu Agra
Agra
09.2012 - 02.2017
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
- Exceeded both quarterly and annual sales goals.
- Determined facility, services and staffing needs to establish framework for successful event execution.
- Increased website traffic and conversions through email and social media marketing.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
- Developed and implemented improved marketing initiatives to drive revenue.
- Communicated with venue personnel to coordinate event logistics.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Communicated product quality and market comparisons by creating sales presentations.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Prepared sales presentations for clients showing success and credibility of products.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Developed and executed sales presentations as well as both internal and external product training workshops.
Manager Business Development
D’selva Infotech
Gurgaon
10.2011 - 09.2012
- ERP Sales & Business development planning, marketing, lead generation, Mapping, Presentation, and Negotiation.
- Understanding market requirements & synchronization with Pre- Sales team for proposal preparation & submission.
- Aggressive approach to meet targets.
- Strategic planning for the regional business growth.
- Handling sales of complete ERP services for Industrial vertical customers.
- Successfully tapped the new market utilizing excellent market penetration techniques.
- Team building and leadership for business development. Strong in prospecting, building a pipeline, moving opportunities through the sales cycle; Proposing, presenting and discussing solutions with decision-makers.
- Profound ability to develop positive and supportive relationships with senior level customers, mid and large level organization.
- Responsible for all services negotiations with customers. Held accountable for Services revenue, customer & partner
- Satisfaction, backlog for his/her projects and employee satisfaction in his/her projects
Associate Manager
Aircel Ltd.
Agra
01.2010 - 10.2011
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Oversaw monthly collections and maintained high payment rates by building positive relationships with tenants.
- Remedied issues and conflicts among workers using negotiation and active listening.
Sales Development Manager
HDFC Standard Life Insurance Co. ltd.
Agra
10.2008 - 01.2010
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Liaised with external stakeholders to form strategic partnerships with prospective clients.
- Built diverse sales pipeline to exceed quota targets.
Territory Manager
Cadila Pharma
Delhi
07.2006 - 09.2008
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Evaluated production levels, quality standards and maintenance actions to identify and address operational problems and maintain targets.
Education
Bachelor of Science - ZBC
Dr. B.R. Ambedkar University
Agra 03.2003 - 03.2022
Master of Science - ICSE
J.R.N. Rajasthan Vidyapeeth (Deemed) University
Udaipur 03.2003 - 03.2005
Software
Timeline
Commercial Manager
DoubleTree by Hilton Agra
03.2022 - Current
Director of Sales
DoubleTree by Hilton Agra
04.2019 - 03.2022
Catering Sales Manager
Radisson Blu Agra
09.2012 - 02.2017
Manager Business Development
D’selva Infotech
10.2011 - 09.2012
Associate Manager
Aircel Ltd.
01.2010 - 10.2011
Sales Development Manager
HDFC Standard Life Insurance Co. ltd.
10.2008 - 01.2010
Territory Manager
Cadila Pharma
07.2006 - 09.2008
Bachelor of Science - ZBC
Dr. B.R. Ambedkar University
03.2003 - 03.2022
Master of Science - ICSE
J.R.N. Rajasthan Vidyapeeth (Deemed) University
03.2003 - 03.2005
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