Catherine SAI
Shanghai,SC
Summary
Dynamic Senior Manager with a proven track record at Cheung Kong Graduate School of Business, excelling in organizational development and corporate communications. Spearheaded alumni engagement initiatives, enhancing brand exposure and driving enrollment through strategic event planning. Recognized for fostering international collaborations, showcasing strong leadership and innovative marketing strategies.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Manager,Alumni Affairs and Development
Cheung Kong Graduate School of Business
01.2019 - Current
- Alumni Affairs Management: Oversaw the organization and operation of alumni associations in East China (Shanghai, Jiangsu), overseas alumni associations (Japan, South Korea, Australia, New Zealand), and industry alumni associations (Cultural and Creative Association). Successfully guided the establishment of alumni associations from scratch, built regional and industry alumni ecosystems, and managed community operations. Organized over 100 alumni events annually, strengthening extensive linkages and in-depth exchanges among alumni.
- Event Planning and Execution: Planned various alumni theme forums, sharing salons, and anniversary return activities to promote connections and interactions between alumni and the school. Effectively increased the school's brand exposure and course enrollment recommendations, with 70% of new students sourced from alumni referrals.
- International Cooperation: Led the establishment of the Japan Alumni Association, successfully building a platform for corporate visits and cultural exchanges between China and Japan. Promoted in-depth exchanges and collaborative innovation between alumni and industry professionals, awarded the highest honor of "Commendation from the Consul General" by the Japanese Consulate-General in Shanghai in 2023, effectively enhancing the school's international influence.
Senior Manager, EMBA Program
Cheung Kong Graduate School of Business
03.2016 - 12.2018
- Marketing Management: Led a 5-person team in EMBA brand promotion, responsible for planning multiple forum activities and new media content marketing strategies. The social advertising creative communication case A Soul-Stirring Social Enrollment led by me achieved 20.89 million high-quality exposures and effective enrollment conversion, winning the "2017 Gold Investment Award International Creative Festival Gold Award".
- New Media Content Operation: Planned and implemented video interview programs such as Cheung Kong Old Friends and 100 People of New Business Civilization. Through multi-platform online dissemination, the EMBA brand image and enrollment recommendations were significantly enhanced, with brand awareness increasing by 40%.
Head of Marketing and Public Relations Department
SPARKS Media
03.2014 - 02.2016
- Brand Communication Strategy: Fully responsible for the company's brand communication strategic planning and implementation. Led a 4-person team to establish strategic partnerships with international art institutions, successfully increasing project resources, including strategic cooperation with the Rodin Museum in France, the Uffizi Gallery in Italy, and Shanghai Design Capital. Responsible for domestic exhibition planning, execution, and new media communication, effectively increasing brand exposure by 30%.
- Public Relations Event Planning: Responsible for the creativity and execution of company brand communication activities. Successfully promoted strategic cooperation with the Harvard China Fund and the Aesthetics Center of Peking University. Through workshops combining art and education and international exchange student practice projects, the brand image and industry reputation were effectively enhanced.
Senior Manager,Executive Development Program (EDP)
Peking University Guanghua School of Management
07.2010 - 02.2014
- Project Operation Management: Responsible for the overall operation and teaching support of international cooperation courses. Independently managed cooperation course projects with renowned institutions such as Harvard, Oxford, Wharton, and UCLA, including: Peking University-Harvard cooperation courses ("Strategic Execution and Strategic Design", "Improving Corporate Performance", 6 sessions over 3 consecutive years), Peking University-Oxford-Wharton cooperation courses (Global Entrepreneurs, 2 consecutive years), Peking University-UCLA cooperation courses (3 consecutive years), Peking University-SMU cooperation courses (2 consecutive years); and the operation of global executive customized courses for large multinational enterprises such as EADS, Citibank, Merrill Lynch, Samsung, and Panasonic.
- Marketing Promotion and Event Planning: Continuously responsible for the operation of the characteristic flagship course "Management from a Historical Perspective" and the planning of a series of theme forums for three years. Among them, the alumni reading club initiated and planned by me had more than 350 active alumni, forming the largest alumni community in the senior management education project at that time, effectively enhancing the course's market influence and enrollment rate.
Education
Master of Arts - Media Economics
University of East Anglia
United Kingdom07-2010
Bachelor of Arts - French Language And Literature
Peking University
Beijing, China07-2008
Government-Sponsored Exchange Student - Communication And Cultural Management
Sciences Po Paris
Paris07-2007
Skills
- Operations management
- Cross-functional collaboration
- Marketing strategy
- Event planning
- Partnership development
- Documentation and reporting
Certification
Honors/Certifications: Expert of the New Media Film Talent Development Special Fund Committee of the China Film Foundation
Languages
English
Advanced (C1)
French
Advanced (C1)
Japanese
Elementary (A2)
Interests
Writing, hosting, photography, dancing
Timeline
Senior Manager,Alumni Affairs and Development
Cheung Kong Graduate School of Business
01.2019 - Current
Senior Manager, EMBA Program
Cheung Kong Graduate School of Business
03.2016 - 12.2018
Head of Marketing and Public Relations Department
SPARKS Media
03.2014 - 02.2016
Senior Manager,Executive Development Program (EDP)
Peking University Guanghua School of Management
07.2010 - 02.2014
Master of Arts - Media Economics
University of East Anglia
Bachelor of Arts - French Language And Literature
Peking University
Government-Sponsored Exchange Student - Communication And Cultural Management
Sciences Po Paris
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