Cecilia Zhai
Beijing
Summary
Seasoned management professional successful at establishing excellent working relationships with customers, employees, vendors and contractors.
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns.
Overview
9
9
years of professional experience
Work History
Marketing & Communication Manager
Ipsos
05.2022 - Current
- Analyzed market data to inform strategic decisions.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Developed communications strategies to drive forward progress in public relations.
- Managed marketing department's $350,000 budget.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Marketing Supervisor
Genki Forest
01.2020 - 08.2021
- Brand collaboration, co-branding, and IP/designer/artist special edition project management
- Member-centric campaign annual planning, from strategies, roadmap to launch through
- Managed team of 3 marketing professionals and agency developing and implementing seasonal campaigns each year.
- Develop creative ideas for campaigns that are unique and relevant to end-users in China
- Wrote engaging copy for email, direct mail, print and online campaigns.
- Organized promotional items for customers and events.
Marketing Specialist
JACK & JONES, BESTSELLER Inc.
01.2019 - 12.2020
- Marketing events and campaign planning & execution, including online social media content, KOL seeding, visual material planning, co-brand collaborations and trade marketing
- Social media platform content planning, strategy planning and KOL agency management
- Seasonal brand campaign project management, including creative development, multi agencies and talents communication, and post production control
- Lead as marketing’s cross-functional contact point, including E-Commerce, Design, Buying, Editor and Retail to ensure smooth cooperation
- Tracked trade show expenses to maintain budget
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
Product Manager
Lenovo ThinkPad
04.2017 - 12.2018
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Liaised with product designers on defining product features and managing tradeoffs involving features, schedule, and lifecycle
- Grow engaged Thinker community on social platforms, successfully increase user engagement by 200%
- Planning and launching of new software in China market named “ThinkPad Computer Guard”, managed to preload in 2,000,000 ThinkPad PCs every year
- As project lead, with cooperation from IT and back-end departments, launch “ThinkPad PC customization project” in China market, expected to bring company with 40 million revenue annually
- Communicated value and position to sales team and developed tools to support selling process.
Senior Marketing & PR Officer
Ralph Lauren
06.2016 - 03.2017
- Organization of samples & brand showroom for magazine shooting, celebrities seeding and fashion events
- Communicating with media editors and stylists to ensure proper exhibition
- Communicated with media weekly to build relationships and optimize press coverage; achieve high brand exposure during fashion week
- Compiling reports of online and print press coverage; Analyze social media exposure and touch rate for all channel campaigns/ events
- Establishing marketing communications and rolling out online/offline marketing campaigns to ensure highest level of quality across social media channels
- Showroom management and international/domestic sample coordination
Education
Master of Science -
New York University
New York07-2016
Bachelor of Science -
Beijing Institute of Technology
Beijing, China06-2014
Skills
- Analytical skills
- Data analytics
- Product positioning
- Marketing campaign management
- Project management
- Business performance management
Websites
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Japanese
Elementary
Timeline
Marketing & Communication Manager
Ipsos
05.2022 - Current
Marketing Supervisor
Genki Forest
01.2020 - 08.2021
Marketing Specialist
JACK & JONES, BESTSELLER Inc.
01.2019 - 12.2020
Product Manager
Lenovo ThinkPad
04.2017 - 12.2018
Senior Marketing & PR Officer
Ralph Lauren
06.2016 - 03.2017
Master of Science -
New York University
Bachelor of Science -
Beijing Institute of Technology