Summary
Overview
Work History
Education
Skills
Timeline
Generic
Daisy Lu

Daisy Lu

Shanghai,HA

Summary

Customer Success Professional specializing in cross-border e-commerce and B2B SaaS. Delivered measurable outcomes by designing and implementing training programs and performance monitoring frameworks, while enhancing team morale to boost customer engagement and drive business growth.

Overview

12
12
years of professional experience

Work History

Customer Success Manager

Maritime Insights & Intelligence Limited (Divested From Informa.com)
06.2021 - Current

Managed the full customer lifecycle
for B2B SaaS products across Greater China(main), India, and Australia regions within the APAC Customer Success team in the 5+ years.

  • Oversaw customer onboarding, daily adoption enablement, and health tracking to ensure high engagement and retention rates.
  • Handled daily inquiries and issue resolution, gathering customer feedback and collaborating cross-functionally with relevant departments to drive continuous improvement.
  • Responded swiftly to customer consultations, technical incidents, and feature requests, coordinating closely with Product, Data Analyst teams, and Dev.team to ensure timely and effective issue resolution.
  • Conducted regular customer training sessions, usage reviews, and business communications.
  • Analyzed feedback and pain points to provide actionable insights that drove product iteration and enhanced overall user experience.
  • Monitored data usage and evaluated product adoption, proactively engaging with inactive accounts to improve stickiness and maximize product value.
  • Collaborated with Sales
    prior to renewals to secure contract extensions and identify opportunities for upselling and value-added services.

Customer Support Specialist – E-commerce

Rakuten.com
11.2017 - 01.2021
  • Handled daily inbound inquiries
    via email and live chat, addressing order-related questions including product availability, shipping status, and payment issues.
  • Coordinated with platform merchants
    to monitor and verify order fulfillment, returns, and refund processes, ensuring smooth transaction execution.
  • Managed post-purchase customer complaints and disputes
    on the Rakuten Global Market -Overseas Online Shopping Web, ensuring timely resolution and customer satisfaction.
  • Prepared and submitted daily team reports, tracking case volume, resolution rates, and operational metrics for management review.
  • Collaborated with the Marketing team
    to resolve customer issues related to promotional campaigns, loyalty points, and account tier upgrades.

Sales Order Coordinator

SKF (China) Co., Ltd
06.2014 - 07.2015
  • Coordinated sales order processing in SAP, ensuring accurate data entry and timely order release from warehouse.
  • Managed customer inquiries and order status updates, maintaining clear communication across sales, clients and logistics teams.
  • Reviewed purchase orders, pricing, and delivery terms to prevent discrepancies before fulfillment.
  • Collaborated with planning and warehouse teams to align shipment schedules with customer requirements.

Education

Bachelor of Management in Marketing - Marketing Management

Shanghai Ocean University
Shanghai
06-2013

Japanese Language Program - Japanese

Tokyo Central Japanese Language School (TCJ)
Tokyo,Japan
03-2017

Skills

CORE COMPETENCIES
Client Relationship Management
Strategic Planning & Execution
Revenue & Profit Growth
Cross-functional Teamwork

Customer onboarding

TECHNICAL SKILLS
Salesforce (CRM)
Microsoft Copilot (AI)

Timeline

Customer Success Manager

Maritime Insights & Intelligence Limited (Divested From Informa.com)
06.2021 - Current

Customer Support Specialist – E-commerce

Rakuten.com
11.2017 - 01.2021

Sales Order Coordinator

SKF (China) Co., Ltd
06.2014 - 07.2015

Bachelor of Management in Marketing - Marketing Management

Shanghai Ocean University

Japanese Language Program - Japanese

Tokyo Central Japanese Language School (TCJ)
Daisy Lu