Ekawati

• Implement Maison’s visual direction with local adaptation through various strategy initiatives and local Guideline creation
• Keep a good balance of Brand Image and Business – reactive to Market trends and be flexible while keeping them within the Guideline
• Gather Business feedback from Retail team and provide quick and efficient Action Plan
• Collaborate with other dept (CRM, Comm, Buyer) on planning for Event, Press Day, Launch
• Training through VM Seminar, Store Visits, Best Practices – sharing and communication
• Lightbox/ Campaign Image selection and installation
• Project Management & Lead – Window strategy, New Opening, Pop Up: concept review & feedback, local production, sample & material review, costing, liaising with Landlord
• Proactive in identifying and initiating Project/ Animation opportunity according to Business needs
• Support HQ in Global Production for some Project elements through local source
• Vendor management
• Liaise with Landlord on Pop Up, Window Proposal
• Manage Department Budget

• All VM related matters for Miumiu North China
• Work closely with the team in providing Weekly VM Proposal according to store needs through Product Rotation Plan
• Cross functional team collaboration on Action Plan to meet business KPI through VM implementation in the stores
• Reason of leaving: Lack of opportunity esp. on Project Planning and 360-degree VM

• Leading a team of 2 Visual Merchandisers on all planning and execution for Singapore and Indonesia
• Team development – identify team members’ strength and weaknesses and set a rational goal with specific timeline through assignments and work delegation
• Follow up from time to time to keep up with teammate’s learning and development progress
• Work closely with HK Regional team in Creative direction, adaptation, and implementation
• Work closely with local Marketing team on Events such as launch, trunk show, media visit, weekend activities, etc
• Work with in-house brands on planning special Launch – concept brainstorming, costing to project realization
• Project Management – costing, vendor bidding, production, technical matters
• Propose and provide solution to achieve cost efficiency for each project
• Props Order and Coordination
• VM Training
• Store Maintenance
• Store Music, Visual & Campaign selection and production
• Reason of leaving: Opportunity to explore North Asia market

• VM in charge for Retail doors (Singapore, Malaysia, Thailand) and Partners (Indonesia & Philippines)
• Apply VM Global direction and standard in all stores across the market with local adaptation
• Work closely with other departments (Retail, Merchandising and Marketing) to drive the business in the market through Events and Launch Animation
• Monthly strategy planning for each store
• Provide VM Training to all store managers and VM Ambassador on seasonally display strategies, twice a year
• Work closely and hands-on training to VM Ambassadors in store
• Props Management – ordering for each market, follow up with invoice and logistic as well managing props inventory for all stores in the market
• Project Management – Window, Store Opening
• Reason of leaving: looking for more exposure especially on Brand Animation/ creative

• 22 stores across Singapore and Malaysia
• Executing weekly and monthly changes in all stores
• Window changes in major stores
• Reason of leaving: opportunity to explore Luxury VM

• Layout planning and execution monthly following VM Guidelines from HQ
• Window changes in major stores
• Plan and execute immediate changes based on product and space availability, taking sales performance and bestselling products as one of the important factors
• Update sales figure, layout and VM feedback form weekly
• Assist in operation – stock take, replenishing, etc
• Conduct Product Training each season covering product range, material, latest trends, body shape, unique selling point, cross selling etc
• Conduct VM Training each season to Store Managers, Supervisors, and sales staffs
• Reason of leaving: opportunity to manage bigger market

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