Emma Zhang

Core Qualifications:

Social Media Always On:

• Manage and execute social media strategies to enhance brand preference, increase engagement and business objectives on various social media platforms.
• Create engaging content and campaigns for social media official accounts that resulted in 4.5% like rate on Douyin, an average reading volume of 20,000 on WeChat(driven a viral promotional article with over 100,000 views), and over 5,000 authentic user comments for each pillar product on Xiaohongshu.
• Contribute around 7,000 unique visitors per month to WeChat mini-program.
• Prepare and analyze monthly social media performance reports with targeted optimization recommendations to improve key business metrics.

Digital Marketing：

• Expand traffic and enhance awareness for brand in socio-digital space.
• Social media activities: plan and manage social media campaigns, including content planning, event planning and community management. We employ user referrals, precise social marketing and other strategies to activate users.
• Media buying: implement innovative paid media strategy combinations to extend brand reach, including search engine marketing, social media advertising, etc.
• KOL promotion: identify and collaborate with KOLs to increase brand awareness and engagement on social media platforms.
• External resource collaboration: collaborate with related partners on content, event to increase qualitative traffic

Core Qualifications:

• Executive Communication Strategy: ability to develop high-level communication strategies aligned with business goals and key messaging.
• Media Relations: establish relationships with key journalists and influencers and pitch compelling story ideas resulting in prominent media coverage features in China Business News, 21st Century Business Herald, ELLE, Marie Claire, etc.
• Content Creation: create and produce a variety of engaging content including press releases, social posts, announcements, emails, print materials, etc.
• Brand Marketing: plan and execute events such as product launches, press conferences, trade shows, sponsorships, and partnerships generating over 10x ROI and increasing brand awareness by 25%+ year over year, features in brand ambassador Ningzetao program.
• Monitor media coverage and prepare reports on effectiveness of communication strategies.
• Crisis Communication: develop and execute communication plans to effectively manage issues, crises, and reputational threats.
• Analytics and Insights: track and analyze key metrics including media coverage, social engagement and ROI to optimize strategies and campaigns.