Marital status: Single Birthday: May 19, 1975 Place of Birth: Taiwan Located: Shanghai City
Felix Kuo
Senior Management Position Of Brand Marketing, Marketing Communication, PR, And Etc, In FMCG Industry, Especially For Breauty, Lifestyle/ Sports, & Fashion Fields.
Shanghai
Summary
Performance-driven Vice President with 20+ years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
VP & Business Partner
Virtus YW IMC Corp.
Shanghai
02.2018 - Current
- Built up the company and increased company growth from 0 to gain 10 mm RMB sales in 2021.
- The Head of New Biz Pitch in SH market. Won Branding consultant, marketing communication programs and development, brand ambassador programs/ KOL developments, including 360 activations projects for New Balance, Nestle Infant, Johnny Walker Black level, BabyCare(The Brand), WongLauJi Drink, Au Julie Beauty…and etc, focus on Fashion & Life Style industry.
- Demonstrated proficient leadership skills to motivate 8 employees and build competent teams.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Resolved issues and recommended actions based on production and compliance reports.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Sr. Director of Consumer Practice and Head of SH
Devries Global IMC Corp. of IPG Group
Shanghai
11.2012 - 12.2017
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Planed and delivered Marketing communication works for all client related programs and strategy consultants. Major clients in BJ are P&G total Haircare, including, VS, Pantene, H&S, Clairol, & in Shanghai office are New Balance, Stokke, The Children’s Place, Nestle, & J&J Cleanser &Beauty.
- Hosted P&G Vision House, the biggest brand building event for P&G Beauty in 2015 and invited 200+ senior media persons joined. Created more than 1 billion PV and SOV and gained 1000 times PR values during this event.
- Supported to build up Devries SH office in 2014 and grew double digital sales by BD from 2014 to 2017.
- Resolved problems, improved operations and provided exceptional service for all related clients.
- Demonstrated strong organizational and time management skills while managing multiple projects with 27 team members.
- Proven ability to learn quickly and adapt to new situations.
- Identified issues, analyzed information and provided solutions to problems.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Entertainment Program and Production Director
Next TV Media Corp.
Taipei
01.2012 - 11.2012
- Evaluated projects for required production resources.
- Reviewed work for quality and compliance with company standards and design specifications.
- Resolved issues quickly to maintain productivity goals.
- Monitored TV programs activities to enforce production standards and maintained knowledge of events affecting established schedule.
- Trained staff in operation and upkeep of equipment.
- Planned and implemented production schedules and develop project budget.
- Managed continuous improvement initiatives to drive gains in quality, flow, and output.
- Planned and implemented all big events, such as The 1st magazine super star award and Apple Daily music show award.
Senior Marketing Category Manager
Avon Taiwan Corp.
Taipei
01.2003 - 12.2011
- Developed and maintained courteous and effective working relationships.
- Planned and implemented CFT Category including Skin Care, Color, Personal Care, Hair Care, Fragrance Annual/ Quarter Strategy, including Makeup, Fragrance, Personal Care and Hair Care.
- Built up Pricing Strategy and Source of Sales analysis.
- Selected products from Avon Global, and develop MKT strategy, dealer survey, Campaign / Brochure creative & theme, and launch programs including 360 activations.
- Crisis Management of Category
- In charge of around US$ 53MM sales, which accounted for 44% of total company annual sales.
- Strengthened communication skills through regular interactions with others.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Worked flexible hours across night, weekend and holiday shifts.
Employee Relations Associate
DHL Taiwan Corp.
Taipei
10.2000 - 01.2003
- Delivered team member services and customized employee programs focused on optimizing labor relations and communications.
- Implemented, coordinated and promoted the recognition programs, such as Best Service Quality Award, Best Frontline, Employee of the Year, and Outstanding Achiever Award.
- Edited/updated the in-house organ, Newsnet.
- Prepared and managed the employee opinion survey such as administration of survey, and design of survey questions.
- Maintained the HR Intranet.
- Handled the internal communication programmes, OPEN and Frankly Speaking.
- Edited and made the internal announcement.
- Processed new hires, transfers, and separations.
- Devised robust training programs to strengthen investigatory skills, legal understanding, and motivational strategies.
- Promoted employee welfare by maintaining proper protocols throughout investigations and disciplinary procedures.
- Documented and updated job descriptions as well as implemented wage surveys.
- Supported to set up C&B strategy and implement.
Education
BBA - Digital Communications And Media
NYU
New York City, USA 02.2007 - 01.2008
BBA - B.S. in Both of Human Resources And Marketing
Shih Chin University
Taipei City 07.1994 - 06.1998
Skills
Relationship building and retention
Policy and procedure development
Business planning
Negotiation
Consulting
Staff Management
Business Development
Problem-Solving
Interests
Travelling , Swimming, Reading, GYM, Movies, & Music
Timeline
VP & Business Partner
Virtus YW IMC Corp.
02.2018 - Current
Sr. Director of Consumer Practice and Head of SH
Devries Global IMC Corp. of IPG Group
11.2012 - 12.2017
Entertainment Program and Production Director
Next TV Media Corp.
01.2012 - 11.2012
BBA - Digital Communications And Media
NYU
02.2007 - 01.2008
Senior Marketing Category Manager
Avon Taiwan Corp.
01.2003 - 12.2011
Employee Relations Associate
DHL Taiwan Corp.
10.2000 - 01.2003
BBA - B.S. in Both of Human Resources And Marketing
Shih Chin University
07.1994 - 06.1998