Ian Yu

• Current company:

Jisulife is a brand that pursues the forefront of fan technology and is a leader in portable fans. Its main product lines are neck, handheld, table, and outdoor fans.

• System construction:

Coordinated with Walmart BD to enter their marketplace and started sales activities in multiple regions.

• Product operation:

a. 3 years of experience in the Walmart Hardline category;

b. Drive US GMV totaled more than 1 million USD, with an average YoY growth rate of 136%;

c. Responsible for 70 SKUs, 16 SKUs with bestseller and sales rank in the top 100 in the category, the highest sales rank of a product is 10th in the category;

d. Received an invitation to join Walmart as a 1st party supplier.

• Brand shop operation:

a.Familiar with Walmart marketplace policies, no-risk operation；

b.Maintain official store feedback score above 4.5, best seller items have more than 1000 ratings;

c.Successfully applied for brand registration and closed more than 320 infringement cases;

d.Invited to participate in 5 exclusive programs in SC including B2B, Subscription, and Multi-Channel Fulfillment.

• Manage multiple 3rd parties marketplaces:

a. Understand the characteristics and differences of relevant cross-border marketplace for the company's business expansion needs;

b. Responsible for entering or coordinating other 4 cross-border marketplaces (Shein/TEMU/MercadoLibre/Aliexpress);

c. Develop training plans according to different marketplaces and coordinate team members to operate promptly.

• Promotion and marketing:

a. Collaborate with KAM to submit Flash Deals and combine them with Walmart Connect.

b. Use work experience and skills to increase product traffic and conversion.

c. GMV and profit in the FY24 BFCM period increased by 406% and 665% YoY respectively;

d. Timely optimize and adjust campaigns according to market to keep RoAS profitable.

• Data statistics and analysis:

a. Review and plan by regularly counting and analyzing sales data;

b. Competitive research, formulate inventory, promotion, and sales plans based on the research summary, and regularly review and summarize to achieve sales targets.

• Product Operation:
Responsible for following up on new products and reporting to superiors regularly, formulating relevant promotion frameworks to complete product cold start.
• Listing and Account Maintenance:
Responsible for the maintenance of some listings on Amazon, timely optimizing listing content according to market trends and customer reviews, and timely tracking data such as exposure CTR and CVR, and responsible for the security of accounts.
• Other social media traffic:
Try to promote products through social media such as IG, YTB, FB, etc., contact influencers for cooperation, and track the results.
• Data Integration and Analysis:
Regularly integrate sales data, perform core data perspective and chart production, adjust follow-up plans promptly, and report on the progress of work.