JINGXUAN GAO

• Lead end-to-end commercial IP development for internet industry clients.
• Build IP matrices, commercialization strategies, and cross-functional sales collaboration models.
• Create scalable, replicable IP series based on platform content insights.

New Product Foresight & Planning:
Led local market research for fragrance new products 2-3 years ahead, providing market insights and strategic recommendations to global.

Responsible for annual new product sales forecasting and inventory planning, coordinating with the supply chain to complete ordering processes.

Launch Strategy & Integrated Planning:
Developed product positioning, target audience, pricing strategy, and key selling points. Formulated annual marketing budgets and channel distribution plans.

Integrated cross-channel plans into 360° integrated marketing campaigns, detailing execution plans for media placement, influencer seeding, offline events, etc., and drove approval and implementation with global & FH. (Involved products: Gucci Flora, Gucci Alchemist's Garden).

Launch Execution & Optimization:
Monitored project progress and campaign performance, continuously optimizing for maximum ROI. Tracked new product sales performance, collaborated with various channels to resolve issues, and drove business growth. (Alchemist's Garden series achieved a 14% year-on-year sales increase in the launch month, exceeding the 10% target, with new product sales accounting for 32% of the series).

Marketing Promotion & Resource Management:
Developed and executed media strategies based on business objectives, consumer insights, and brand tonality.

Expanded and managed cross-platform KOL/KOC resources (Xiaohongshu, Douyin, Bilibili, etc.), driving seeding project implementation.

Continuously optimized creative materials and media mix (including digital/performance media/OOH, etc.) through data analysis and trend tracking to enhance campaign effectiveness.

• Developed brand communication strategies and executed online campaigns.
• Managed partnerships with brands (Mercury Home, Lee, Omron, etc.) and media (Xinhua News Agency).

• Created promotional plans, managed KOL seeding campaigns, and produced video content.
• Organized and executed offline events.

• Handled media planning and execution for Apple iPhone product launches.
• Managed digital, OOH, and cinema placements, utilizing Tencent DMP for performance tracking.