Jialing He
HK,China
Summary
Master's student at The University of Hong Kong with a background in media and experience in marketing, campaign planning, data analysis, advertising and video production. Combining creative communications experience with training in data and policy analysis, with practical experience in AI-assisted video production and data analysis. Skilled in developing content and campaigns, conducting research and analysis, and translating ideas and insights into clear and engaging communications. Interested in opportunities across marketing, product and communications, particularly in consumer-focused and emerging industries.
Overview
3
3
Languages
1
1
year of post-secondary education
3
3
years of professional experience
Work History
Marketing Executive / Corporate Communications
China Eastern Electric Group - Qineng (Shenzhen) Technology Co., Ltd
Chengdu, China
07.2025 - 08.2026
- Managed corporate communications across multiple channels, publishing 64+ news articles (11 adopted by parent company) and overseeing promotional video production and branding projects to strengthen brand presence.
- Executed B2B and B2C marketing initiatives for Digital Archives product, supporting government procurement projects and enhancing visibility through targeted digital marketing campaigns.
- Coordinated cross-functional projects with business units and external vendors, facilitating marketing campaigns and government information reporting (17 submissions, 6 adopted) to improve corporate operations.
Video Planning Intern
China Radio and Television - Sichuan Xingyuan Media Co., Ltd
Chengdu, China
05.2024 - 07.2024
- Utilized Douyin’s Ocean Engine Xingtu analytics to assess performance of 80+ live-stream datasets, creating targeted marketing strategies that increased core segment engagement by 21% and strengthened brand trust.
- Conducted research on audience trends and preferences for media planning.
- Assisted in developing broadcast schedules for various media projects.
- Collaborated with team members to gather content for programming proposals.
Project Management Specialist
Chengdu Xingyun Zhilian Technology Co., Ltd
Chengdu, China
05.2023 - 09.2023
- Coordinated project timelines and resources for technology implementation.
- Facilitated communication between cross-functional teams for project alignment.
- Managed documentation and reporting for project progress and updates.
- Analyzed operations data from unmanned vehicle smart warehouse systems, unmanned metering systems, and manufacturing execution systems (MES) using SPSS and Python, producing four actionable data analysis reports.
Education
Master of Science - Population And Policy Analysis
The University of Hong Kong
Hong Kong 09.2026 - 11.2027
Bachelor of Arts with Honours - Digital Media
University of Stirling
Stirling, UKBachelor of Arts - Internet and New Media
Chengdu University
Sichuan, ChinaSkills
- Operations strategy
- Project management
- Operational planning
- Business strategy
- Data analysis
- Audience research
- Brand development
Awards
- Third Prize of the National Undergraduate Advertising Arts Competition in Sichuan, 2024
- National Third Prize of the 18th 'Challenge Cup' National College Students’ Extracurricular Academic Science and Technology Works Competition - Red-themed Special Activity, 2023
- The Third Prize of the Sichuan Provincial College Student Digital Art Design Competition, 2023
- Excellent Individual of the Summer Social Practice at the University Level, 2023
- University-level Merit Student, Chengdu University, 2023-2024
Languages
Chinese (Mandarin)
First Language
English
Intermediate
B1
Chinese (Cantonese)
Elementary
A2
Timeline
Master of Science - Population And Policy Analysis
The University of Hong Kong
09.2026 - 11.2027
Marketing Executive / Corporate Communications
China Eastern Electric Group - Qineng (Shenzhen) Technology Co., Ltd
07.2025 - 08.2026
Video Planning Intern
China Radio and Television - Sichuan Xingyuan Media Co., Ltd
05.2024 - 07.2024
Project Management Specialist
Chengdu Xingyun Zhilian Technology Co., Ltd
05.2023 - 09.2023
Bachelor of Arts with Honours - Digital Media
University of Stirling
Bachelor of Arts - Internet and New Media
Chengdu University