Jiaqi Zhang
Digital PM, Analyst
Shanghai
Summary
7 Years professional experience in digital and data, with advanced knowledge of data collection, visualization, analytics, and media strategy.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Data and Technology Manager
PHD
02.2022 - Current
- Led 3 automated dashboards build-up and maintenance regarding media spending, performance, and competitive reports from 0 to 1 for top luxury client cross 10+ data sources to facilitate media strategy
- Managed local and global data governance reports and tools to ensure data accuracy and reliability
- Collaborated with technical partners to detect and leverage new data solution to answer measurement topics for clients, such as brand safety and measurement products
Digital Analyst
Hermes
05.2021 - 02.2022
- In charge of tracking on official website and Wechat e-commerce mini program of all channels using Google Analytics, Baidu Analytics, and mini program tracking
- Delivered 10+ digital activation analysis such as media channel performances, landing page performance, target group performance analysis to optimize digital strategy and boost online sales
- Built 3+ automated local dashboards for various business ocassionas, such as e-merchandising, traffic, and communication, and maintain global dashboards
Senior Data Consultant
55 The Data Company
11.2017 - 05.2021
- Led 15+ full data collection projects to design measurement plans, collect expected data, and ensure data quality for multiple clients
- Built analytic reports to detect opportunities for media optimization, site UX improvements, and sales growth for websites, mini programs and social accounts
- Established solutions for digital pain points, including solving data discrepancy problems, mapping data sets, and onboarding new technologies, such as mini program on various platforms
- Conduct Google Analytics and Web Analytics trainings for multiple clients in Chinese and English for audiences across 7+ market
Education
Master of Science - Business
Essec Business School
Paris, France 10.2014 - 10.2017
Bachelor of Science - Economics And Finance
University Of International Business And Economics
Beijing, China 09.2010 - 07.2014
Skills
Web Analytics
Data Visualization
MS Office
Project Management
Adobe Photoshop
Tencent
Certification
Google Analytics Individual Qualification
Timeline
Data and Technology Manager
PHD
02.2022 - Current
Google Analytics Individual Qualification
07-2021
Google Campaign Manager Individual Certification
07-2021
Digital Analyst
Hermes
05.2021 - 02.2022
Senior Data Consultant
55 The Data Company
11.2017 - 05.2021
Master of Science - Business
Essec Business School
10.2014 - 10.2017
Bachelor of Science - Economics And Finance
University Of International Business And Economics
09.2010 - 07.2014
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