Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Josie Zhu

Campaign Consultant
Nanjing,JL

Summary

Campaign professional with robust background in strategizing and executing impactful campaigns. Dynamic Campaign Consultant with extensive experience at PayPal, specializing in SFMC and SQL. Proven track record of enhancing client satisfaction through high-quality campaign execution and data-driven insights. Known for reliable performance and proactive approach to evolving requirements. Certified in SFMC with a focus on optimizing campaign performance.

Overview

4
4
years of professional experience
3
3
Certifications
2
2
Languages

Work History

Campaign Consultant

PayPal
02.2023 - Current
  • Working for CORE markets merchants on lending products. Migrating campaigns (30+) to SFMC and utilizing automations, journeys proficiently to deliver communications to customers.
  • Playing the role as team data ops lead and campaign consultant. Generated increased client satisfaction by consistently delivering high-quality work within deadlines
  • Connecting with analytics team closely on discovering campaign performance and analyzing potential risk to optimize campaign design for better performance.

Campaign Builder

PayPal
02.2022 - 02.2023
  • Focusing on SMB Scale team (AU, RU, CH, PL, HU etc.) email & onsite lifecycle campaign build. Targeting activation/engagement/churn merchants to encourage and educate them to use PayPal products.
  • E2E campaign building and monitoring. Closed communication and maintained professional relationships with clients throughout the duration of each project, keeping them informed on progress updates and addressing any concerns as needed.
  • Enhanced customer satisfaction by delivering exceptional projects, leading to positive referrals and repeat business opportunities.

Global Support and Management

PayPal
01.2021 - 01.2022
  • Keen on daily campaign execution (200+) and scheduling, ensure all campaign environment to be safe and efficient.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Devoted in new team member's onboarding training. Increased team productivity by providing ongoing training and support, fostering a positive work environment that encouraged growth.

Education

Master of Science - Data Science And Analytics

University of Leeds
Leeds, UK
04.2001 -

Bachelor of Science - Information Management And Information System

Nanjing University of Chinese Medicine
Nanjing, China
04.2001 -

Skills

SFMC (3 years)

Certification

SFMC Email Specialist

Timeline

SFMC Data Cloud

03-2025

Campaign Consultant

PayPal
02.2023 - Current

Campaign Builder

PayPal
02.2022 - 02.2023

SFMC Administrator

02-2022

SFMC Email Specialist

08-2021

Global Support and Management

PayPal
01.2021 - 01.2022

Master of Science - Data Science And Analytics

University of Leeds
04.2001 -

Bachelor of Science - Information Management And Information System

Nanjing University of Chinese Medicine
04.2001 -

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Josie ZhuCampaign Consultant