KELVIN WONG KAR WAI
VISUAL MERCHANDISING PLANNING MANAGER
Shanghai
Summary
Seeking a challenging and responsible position to grow. Excited to take on new challenges and collaborate with a dynamic team to drive positive outcomes.
Overview
17
17
years of professional experience
4
4
Languages
Work History
Visual Merchandising & Commercial Specialist
H&M
05.2022 - Current
- Set visual and commercial goals and priorities for menswear linked to company customer experience vision aligned with Business Units and other regional stakeholders to provide the Sales Markets with clear direction
- Align new presentation strategies, product presentation & prioritization, commerciality, styling, and instore communication strategies with Global VM, Business Units, Region, and drive implementation of these with the Sales Markets
- Provide Sales Markets with store activation plans, seasonal focuses, activity packages and commercial priorities for the store channel aligned with Global, Business Units and Region
- Collaborate and follow-up execution level in store together with Sales team to maintain visual and commercial consistency and define opportunities
MENS VM ASIA HUB
H&M
05.2020 - 05.2022
- Responsible to coordinate and adapt the store commercial planning for menswear, work in close collaboration with the Men’s Business Unit Store team, The Asia hub team and the Retail sales team to create the best local Men’s customer offer in line with the global strategy for Menswear
- Responsible to create the local Commercial information based on global information and the local assortment and the customer profile
- Securing that the styling is in line with the global styling directions but adapted to the local core customer profile in both channels
- Collaborates and coordinates with the window and styling planner, the marketing campaigns teams (Agency) and global visual merchandisers for all Men’s wear campaigns and activities
- Collaborate and coordinates with e-commerce teams to align commercial planning and styling from an Omni customer perspective
MENS INDOOR & WINDOW RESPONSIBLE
H&M
04.2017 - 05.2020
- Together with Regional sales team, identify commercial opportunities for menswear, maximize the potential for peek selling periods, main campaigns and activities and create a long-term commercial strategy
- In collaboration with the rest of the VM team and sales team, align commercial priorities across customer groups and secure a realistic workload plan to sales markets
- Adapt global commercial info based on stock situation, climate and local relevance
- Share, inspire and educate sales markets on seasonal visual news and concept changes
- Provide Sales markets with ideas, solutions and tools to improve visual presentation
- Follow-up implementation of new presentation guidelines and concept changes
Regional Stylist
H&M
12.2014 - 04.2017
- Drive implementation of excellent styling and window for total region and top locations
- Update the campaign Get the looks with the local assortment
- Provide a clear strategy to the region and roll out styling workshop to area team and store team to improve the styling & window level within the region
- Coordinate and supervise window installations
Visual Merchandiser
H&M
05.2012 - 12.2014
- Joined as a Deco Visual
- Mainly support styling for Flagship Store
- Support and coordinate implementation of special window solutions in top locations in collaboration with regional stylist
Visual Merchandiser
DNP Clothing
03.2010 - 04.2012
- Company Overview: Fast Fashion retail company
- Was responsible for TOPMAN and CANALI (March-August 2010), DOROTHY PERKINS and MISS SELFRIDGE (August 2010-April 2011), WAREHOUSE and KAREN MILLEN (April 2011-April 2012)
- Plans and implements all store campaigns and activities together with the store team
- Dismantled displays and replaced with theme appropriate for the season
- Reviewed promotional signage and make revisions as necessary
- Created a theme for the store on occasions
Window Stylist
FJ Benjamin
09.2009 - 03.2010
- Company Overview: Luxury retail company
- Was responsible for Celine and Givenchy
- Ensures that orders for display materials and supplies are placed in time
- Responsible for the care and maintenance of display materials
- Report to Area Directors, Regional SVP of Stores, and the Director of Visual Merchandising with follow up memos/photos of store windows and interior visual direction for events
- Coordinate and supervise window installations and displays
- Maintain and meet budgets for all in-store visual displays and installations
Freelance Fashion Stylist
MediaCorp
04.2008 - 09.2009
- Style:Singapore Magazine
- Style wardrobe for editorial features and commercial photo shoots, films and tv shows
- Purchases and organizes essential props and extras required for particular theme
- Facilitates shooting groups and crew
Fashion Buyer (3months internship)
Club21
03.2009 - 06.2009
- Company Overview: Luxury retail company
- To analyze sales performances and inventory reports (daily, weekly, monthly, seasonal)
- Assist in contract terms negotiation and follow up with suppliers to ensure timely delivery of the merchandise, and stock transfer
- Prepare OTB, seasonal and annual buying plans
- Determine buying guides and assortment strategy in order to obtain a seasonal target
- Formulate pricing strategies based on competitive analysis, market reviews, competitor positions, and financials, etc.
Education
Advanced Diploma - Fashion Marketing
Raffles Design Institute
Singapore 04.2001 -
Skills
- Visual Merchandising Expertise
- Strategic Visual Planning
- Marketing Strategy
- Commercial Decision Making
- Project Management
- Cross-Functional Team Engagement
Timeline
Visual Merchandising & Commercial Specialist
H&M
05.2022 - Current
MENS VM ASIA HUB
H&M
05.2020 - 05.2022
MENS INDOOR & WINDOW RESPONSIBLE
H&M
04.2017 - 05.2020
Regional Stylist
H&M
12.2014 - 04.2017
Visual Merchandiser
H&M
05.2012 - 12.2014
Visual Merchandiser
DNP Clothing
03.2010 - 04.2012
Window Stylist
FJ Benjamin
09.2009 - 03.2010
Fashion Buyer (3months internship)
Club21
03.2009 - 06.2009
Freelance Fashion Stylist
MediaCorp
04.2008 - 09.2009
Advanced Diploma - Fashion Marketing
Raffles Design Institute
04.2001 -
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