Summary
Overview
Work History
Education
Skills
Timeline
Generic

LAN YAO

Beijing,BJ

Summary

Business Result：With 6 years of operational experience, including 3 years in TikTok MENA short video content and Tiktok LIVE Revenue Product Operations, I have successfully launched numerous popular events（Reached S level） and high-revenue projects（ARPU+XX%）, earning multiple Spot Bonus awards.

Personal Abilities: I am proficient in data analysis, project management, and team training. I have a proven track record of managing large-scale projects and teams, demonstrating a strong capacity to swiftly develop and implement new initiatives.

Overview

6
6
years of professional experience

Work History

Gift Product Operation of LIVE Revenue

Bytedance
Beijing, BJ
10.2021 - Current
  • Proficient in data analysis strategies: Frequently decomposed key data indicators based on business goals, and anchored corresponding operational actions based on calculations, achieving project revenue gains.
  • Project planning and implementation: Responsible for the basic to advanced operations of global live broadcast gift business. Independently completed multiple high-yield large projects, and cooperated with up to 20+ team members, demonstrating strong coordination ability and the ability to quickly develop and land new projects.
  • Organizational training ability: Successfully completed the recruitment and training of new members for the TikTok LIVE Gift operations team. Good at assisting newcomers to quickly understand operational business from a comprehensive perspective, providing assistance in project management decisions and details.

Content Manager of MENA Short Video

Bytedance
Beijing, BJ
07.2018 - 04.2021
  • Content Planning: Experienced in creating engaging content strategies tailored to local MENA needs and audiences. Successfully planned viral online and large offline events, boosting user submissions and brand recognition.（Generated ideas for new content formats based on user feedback and market trends）
  • Project Management: Skilled in managing projects from start to finish within limited resource and budgets. Strong time management and XFN teamwork skills.（Identified opportunities for collaboration with influencers or partners on joint initiatives）
  • Data Monitoring: Proficient in using data analysis tools like Aeolus, Excel, Tableau, and Pugna. Able to track key performance indicators, evaluate project success, and adjust strategies based on data insights.（Monitored performance metrics to identify areas of improvement in content quality and delivery）

Education

Bachelor of Arts - Arabic

Beijing International Studies University
Beijing, BJ
06-2018

Skills

  • Soft Skills：Accumulated strong problem-solving, teamwork, communication skills, and high self-motivation through continuous innovation projects
  • Professional Skills：Data analysis（For project management） and Foreign language proficiency（English：Professional level 6 and as daily working language；Arabic：Professional level 4）

Timeline

Gift Product Operation of LIVE Revenue

Bytedance
10.2021 - Current

Content Manager of MENA Short Video

Bytedance
07.2018 - 04.2021

Bachelor of Arts - Arabic

Beijing International Studies University

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LAN YAO