Summary
Overview
Work History
Education
Skills
Analysis Project
Timeline
Generic

Leo Shen

Shanghai

Summary

Innovative and goal-oriented Management professional committed to business analysis Dedicated team player skilled at mediation and conflict resolution. Drives company growth through process management.

Overview

11
11
years of professional experience

Work History

Sr. Manager, FP&A, Global

Rosewood Hotel Group
08.2020 - Current
  • Global operation performance evaluation. Reviewed and analyzed reports, records and directives to obtain data required for planning activities to support operation business growth. Leveraged data and analytics to make informed decisions and drive business improvements. Held monthly meetings to create business plans and workshops to drive successful business.
  • Goal Setting and Budgeting. Defined clear targets and objectives and communicated to all managed hotels. Successfully managed annual budgets process and allocated resources to maximize productivity and profitability.
  • Corporate Initiatives planning and implementation. Developed detailed road-map plans based on broad guidance and direction. Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives. Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed stakeholder expectations.
  • Recruited, interviewed and hired employees. Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches. Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.

Sr. Business Analyst, Financial Business Partner

Marriott International
01.2019 - 06.2020
  • Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies. Managed strategic partnership initiatives to drive measurable outcomes and deeper relationships with cross-functional teams.
  • Interacted with stakeholder to understand business needs and translate into requirements and project scope. Generated ad-hoc reports to evaluate specific business requirements.
  • Provided technical support for troubleshooting analytics and reporting issues. Designed and developed data pipelines to acquire, clean and process data. Analyzed data to identify root causes of problems and recommend corrective actions.

Sr. Analyst, Global Revenue Analytics

Marriott International
06.2017 - 12.2018
  • Developed complex dashboard and reporting tools to track business performance metrics.
  • Responsible for conduct quantitative analysis. Evaluated data gap discrepancy. Using TravelClick data sets to support Expedia mitigation negotiation process and SQL query building. Managing, merging and sorting quantitative sets of data in statistical analysis to determine correlations, statistical significance, and regression models.

Revenue Analyst, East China

Marriott International
07.2014 - 07.2016
  • Performed monthly, quarterly forecast and annual budget. Lead sales strategy
    meetings to ensure market strategies are aligned with revenue forecast. Deployed
    pricing strategies in all distribution channels designed to maximize revenue from a
    rate and occupancy perspective.

Education

Master of Science - Management Information Systems

University of Nevada, Las Vegas
Las Vegas, NV
05-2018

Bachelor of Science - Hospitality Management

University of Nevada, Las Vegas
Las Vegas, NV
12-2013

Skills

  • Business Performance Analysis
  • Data Visualization (Tableau/ Power BI)
  • Oversight of Reporting Processes
  • Quantitative Data Evaluation
  • Competitive Analysis
  • Business Strategy Formulation
  • Financial Budget Management
  • Process Optimization Expertise
  • Operations Strategy Development

Analysis Project

Topic 1: Post-Pandemic Consumer Travel Trends in the Luxury Hotel Industry. The luxury hotel sector has experienced a transformative shift in consumer behavior post-pandemic, driven by evolving priorities around safety, purpose, and exclusivity.

  • Demand drivers and behavioral shifts. Luxury hotels now cater to "workcationers" with private office villas, hybrid meeting spaces, and curated local experiences. (Example: Rosewood Hotels’ “Work from Rosewood” packages include tailored itineraries for remote workers.)
  • Booking patterns. Average stay duration increased by 30%, driven by remote work and slow travel. Last-Minute Bookings: 45% of luxury bookings now occur within 14 days of travel, reflecting demand for flexibility.
  • Spending priorities. Experiential Spending: 60% of luxury travel budgets now allocated to activities.
  • Staffing shortages: 70% of luxury hotels report difficulty retaining skilled staff to deliver high-touch service.
  • Balancing tech and tradition: Guests expect seamless tech (contactless check-in, AI concierges) but still value human interaction.
  • Strategic recommendations: Adopt flexible pricing models, bundle high-margin add-ons (e.g., spa credits, private transfers) to offset rising costs. 2. Invest in regenerative tourism, Partner with local communities for authentic, impact-driven experiences.


Topic 2: Understanding Consumer Behavior at Rosewood Luang Prabang. This is a luxury property in Laos’ UNESCO-listed town, attracts discerning travelers seeking cultural immersion and secluded luxury.

  • Demographic and psychographic Profile. Source Markets: Affluent travelers from Europe, North America, and APAC.
  • Travel motivations. Cultural Curiosity: 65% of guests cite Laotian heritage. Wellness escapes: 40% book stays for holistic wellness. Seclusion: High demand for private pool villas.
  • Behavioral trends. 55% book within 30 days, reflecting spontaneity among luxury travelers. 30% of reservations come via Rosewood’s website, driven by tailored promotions.
  • Multigenerational appeal. Families (30% of bookings) value villas with private pools and kid-friendly cultural activities.
  • Pain points and challenges. Monsoon season (June–September) sees 40% lower occupancy; 25% of potential guests view Laos as logistically challenging due to limited direct flights; Some guests struggle to engage deeply with local traditions without guided interpretation.
  • Strategic recommendations: Leverage wellness and sustainability: Launch a “Mindful Journey” package combining spa therapies, meditation with monks, and farm-to-table dining. Boost ancillary revenue: Introduce limited-edition Laotian craft souvenirs (e.g., handwoven textiles) in collaboration with local artisans.

Timeline

Sr. Manager, FP&A, Global

Rosewood Hotel Group
08.2020 - Current

Sr. Business Analyst, Financial Business Partner

Marriott International
01.2019 - 06.2020

Sr. Analyst, Global Revenue Analytics

Marriott International
06.2017 - 12.2018

Revenue Analyst, East China

Marriott International
07.2014 - 07.2016

Master of Science - Management Information Systems

University of Nevada, Las Vegas

Bachelor of Science - Hospitality Management

University of Nevada, Las Vegas
Leo Shen