Liang Zheng

Enthusiastic Head of Public Relations with 9-year record of shaping public opinion of FMCG brands and e-commerce platforms through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills. Proven accomlishments of building strong media relationships, managing crisis communications, and driving brand awareness for diverse clients. Chinese citizen and Hong Kong resident. Also a results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.