Liu Yang

1. Strategy Development

• Develop comprehensive retail insurance business strategy roadmap, aligning with headquarters strategy cascading-down and company targets.
• Responsible for business line financial targets and performance projections, optimizing resource allocation and driving sustainable growth.
• Align retail insurance strategy with the overarching SF5 strategy, ensuring seamless integration with strategic framework and initiatives.
• Set up and develop retail insurance team and people, fostering a culture of collaboration and continuous learning to achieve strategic goals.

2. Business Implementation

• Implement retail insurance strategy with further developing Protection Service program and customer insurance products.
• Steer sales performance and sales quality, manage service providers to ensure sustainable business growth and enhance customer and dealer satisfaction levels.
• Conduct business thorough regulatory and corporate compliance studies, ensuring seamless implementation of business processes with all compliance requirements.
• Define IT requirements for retail insurance systems, both offline (dealer insurance business system) and online (online insurance system for MINI FSM), support UI/UX design to enhance user experience.
• Maintain regular communication with SF-I-2 (headquarters retail insurance) to provide updates on local business status, identify challenges, and coordinate necessary support to drive growth.

3. Business Reporting and Presentation

• Deliver management reports and onsite presentations to BCIB BoD, BMW Group Insurance Circle, AFC Circle, providing comprehensive insights into business performance and strategic initiatives.
• Develop BCIB corporate strategy presentations for government officials, senior managements and conference communication. Effectively communicate the corporate vision, strategy and initiatives.
• Provide business planning and implementation status reports to management and stakeholders, ensuring transparency and accountability in achieving strategic goals.
• Give regular business updates to all associates, fostering alignment with organizational objectives and promoting a culture of transparency and collaboration.
  

1. Deliver comprehensive scanning and research to China automotive and insurance markets, BMW insurance SWOT analysis, and study regulatory frameworks and industry policies to assess the feasibility of the China broker project.

2. Support defining BCIB's corporate vision, mission and strategy, aligning organizational goals with market dynamics and stakeholder expectations.

3. Responsible for defining the retail insurance business strategy. Ensure the strategic alignment with BMW overall strategy and government expectation, as well as with the realistic business environment.

4. Identify business opportunity and implement Protection Service Program under Herald Leasing organization by levering its business flexibility. The development well validates the insurance potential underlying in CN market.

1. Retail finance product pricing, interest rate and CoR projection management.
2. In line with sales company's car model positioning and marketing strategy, plan corresponding retail finance product campaign scheme.
3. Assure the products meeting profitability target as well as sales company's costs of retail controlling requests.
4. Retail finance portfolio analysis and reporting.
5. Officially Certified Used Car retail finance product and pricing.
6. BMW direct lease product development.

1. Enable extended warranty program go-live in BMW dealer network.
2. Cooperate with dealer network to enhance BMW automotive insurance product sales.
3. Sales planning and KPIs steering of insurance product.
4. Develop and deliver training to sales field force and dealers.
5. Collaborate with insurance partners, plan and execute insurance product sales incentive program.

1. Build up the tele-sales team and deliver relative training.
2. Set up KPIs for sales team and TSR.
3. Draft business guidelines for local branches.
4. Cooperate with other departments with regards to multiple business.
5. Enhance the service process in local branch level.