Marcia Liu
Director Of Sales, Greater Bay Area
Guangzhou
Summary
Strategic-thinking sales leader experienced in turning low-performing organizations into sales generators. Offering engaging and consultancy sales expertise improving customer relationships. An Experienced sales role in B2B for over 10 years who owns hospitality DNA. A believer in "The best sales don't sell"and endeavor to deliver trustworthy and consultancy sales service.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Director of Sales, Greater Bay Area
FCM Travel
7 2023 - Current
- Responsible for the sales of business travel and management service to corporate in Greater Bay Area (Hongkong & South China)
- Merged two sales teams-HK and South China and created synergy in regards of lead generation, partnership and sales conversion. Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Personal achievement: overachieved individual sales target in first month of FY25 (2024.07-2025.06)
- Improved Sales efficiency with strategic planning, resource allocation, and time management practices. GBA became top performed market in regards of sales target completion in Asia region with 32% YOY increased sales
Booking Suite Specialist
Booking.com
07.2016 - 07.2018
- Responsible for sales of value-added SaaS and service products in South China
- Worked with 30 account managers and led continuous achievement to quarterly targets for past 7 quarters and made South Area only area in China to achieve targets 7 times in row
- Responsible for sales national wide from 2018
- Worked with 100+ Account Managers nationwide to ensure sales success.
Sales Leader China(Mainland China)
FCM Travel
11.2020 - 07.2023
- Responsible for Mainland China sales team target, tasks include: Strategy planning and execution, structuring sales machine from marketing, sales development and BDM, recruitment and training, building robust lead generation resources through partnership establishments etc
- Expanded market share by identifying potential customers and developing tailored solutions to meet their needs.
- Sales GMV increased at 30%+ annually and over achieved target for 3 years in row from FY20 ( 2020.07 to 2023.06)
BDM Large Market
FCM Travel
05.2018 - 11.2020
- Overachieved sales target and became top sales since first year joined
- Organized networking events to connect with potential clients, increasing brand visibility within target sectors.
- Grew revenue in south China s by engaging in strategic partnerships and alliances
- Being deputy leader of sales team from Jan 2020, tasks including strategy planning, recruitment and people development.
Sales Manager
Park Hyatt(Beijing&Guangzhou)
06.2014 - 07.2016
- Corporate sales role in Guangzhou and Group sales role in Beijing
- Delivered high professionalism of sales of luxury hotel products
- Clients include Warner Brothers, Universal Studios, BMW, Harvest Funds etc.
Management Trainee and Sales Executive
Swire Hotels
05.2012 - 06.2014
- MT rotation in 1st year and worked as group sales in luxury boutique hotel brand
- Formed DNA of hospitality spirit, professional sales and service etiquette.
Education
Master of Hospitality Business Management -
Michigan State University
East Lansing, US 09.2010 - 05.2012
Bachelor of International Journalism - undefined
Guangdong University of Foreign Studies
Guangzhou, China 09.2006 - 05.2010
Skills
People Development
Timeline
Sales Leader China(Mainland China)
FCM Travel
11.2020 - 07.2023
BDM Large Market
FCM Travel
05.2018 - 11.2020
Booking Suite Specialist
Booking.com
07.2016 - 07.2018
Sales Manager
Park Hyatt(Beijing&Guangzhou)
06.2014 - 07.2016
Management Trainee and Sales Executive
Swire Hotels
05.2012 - 06.2014
Master of Hospitality Business Management -
Michigan State University
09.2010 - 05.2012
Bachelor of International Journalism - undefined
Guangdong University of Foreign Studies
09.2006 - 05.2010
Director of Sales, Greater Bay Area
FCM Travel
7 2023 - Current
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