金香梅 May Jin
Beijing,BJ
Summary
Senior Marketing Director with comprehensive background in strategic planning with maximizing brand awareness. Supervised marketing team executing national advertising campaigns through multiple channels. Talented event planner, relationship manager and campaign planner with proven history of accomplishment.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Managing Director of South China Area
Pandamobo
Shenzhen, Guangdong
03.2017 - 12.2017
- Increased customer satisfaction by resolving [product or service] issues.
- Saved $[amount] by implementing cost-saving initiatives that addressed long-standing problems
Marketing Director
Pandamobo
Beijing, Beijing
06.2015 - 03.2017
- Marketing Strategy, Branding Management, Marketing Event, PR and Content Marketing of PandaMobo.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
Partner & Marketing Manager
Social Customize Inc.
Los Angeles, CA
08.2014 - 05.2015
- Communicated effectively with advertiser, coordinated with design team, ensure the product quality and customers’ satisfaction.
- Managed relationships with local media and press, managed company’s advertising channel.
- Expand company’s business with the help of both private and business social network.
- Conducted research and develop of social application. Support the application development by analyzing the industry information and data.
Marketing Manager
L&H Intl Trading Corp
Los Angeles, CA
04.2013 - 08.2014
- Conducted market research and analysis for new projects on electronic peripheral products
- Managed product selection, pricing and market development plan
- Acted as procurement representative in major exhibitions in China to source for target products
- Coordinated with supply chain management team to ensure smooth operations
- Planned and managed Media relations, Ads and PR on CA local media, as well as social network management
- Initiated and oversaw operations of ecommerce on Amazon and eBay, and monitored CRM
Administration Officer
CRRC Corporation Limited
Beijing
07.2009 - 07.2011
- Established department administration flow and ensured daily operations
- Conducted team meeting and collected team updates to ensure through internal communications
- Created and managed corporate presentation files, catalogues, publications and Marcom materials
- Maintained department database, contact relations, files and archives
Education
MBA - Finance & Marketing
University of La Verne
CA, United States 09.2011 - 08.2013
Bachelor of Arts - Chinese Language And Literature
Minzu University of China
Beijing 09.2005 - 08.2009
Skills
Issues resolution
Timeline
Managing Director of South China Area
Pandamobo
03.2017 - 12.2017
Marketing Director
Pandamobo
06.2015 - 03.2017
Partner & Marketing Manager
Social Customize Inc.
08.2014 - 05.2015
Marketing Manager
L&H Intl Trading Corp
04.2013 - 08.2014
MBA - Finance & Marketing
University of La Verne
09.2011 - 08.2013
Administration Officer
CRRC Corporation Limited
07.2009 - 07.2011
Bachelor of Arts - Chinese Language And Literature
Minzu University of China
09.2005 - 08.2009
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