Meng Sun
Changchun,ZJ
Overview
3
3
years of professional experience
2
2
Languages
Work History
Project Management - Search & Monitoring Analyst
Bytedance
07.2023 - 09.2023
- Served as a trusted advisor to content and platform partners, leveraging NLP and semantic analysis to uncover growth opportunities in search behavior, which directly informed joint strategy sessions and led to a 25% improvement in partner content discoverability.
- Built and maintained a real-time partner success monitoring system during critical periods, safeguarding partner interests by filtering 3,000+ non-compliant items and achieving 92% partner satisfaction.
- Conducted competitive landscape analysis (WeChat, Kwai) to provide partners with strategic insights, identifying and co-developing solutions for 30+ suboptimal content associations to enhance mutual ecosystem value.
Cultural Heritage Ambassador
ICOMOS International Conservation Center
11.2022 - 06.2023
- Forged and managed partnerships with local schools and community groups, designing and executing 5 educational programs that engaged 300+ students and elevated public awareness of heritage conservation.
- Secured strong community engagement by leveraging social media (WeChat, Weibo) to promote heritage salons, achieving over 500 interactions per event and expanding the reach to 200+ targeted participants.
- Supported strategic planning by conducting field research at 10+ heritage sites and compiling detailed reports for internal review, aiding in the analysis of preservation status and stakeholder needs.
Strategic Analysis & Advisory Intern
AXA (Macau) RH Agency
01.2023 - 03.2023
- Conducted in-depth analysis of Franklin Templeton fund products, formulating 3 strategic optimization recommendations that were adopted by the team to enhance product competitiveness and client value.
- Leveraged Excel to develop a dynamic risk assessment model, supporting the design of customized asset allocation strategies for high-net-worth partners and addressing complex needs such as retirement planning and wealth inheritance.
Group Leader of Overseas Operation Department
Viva La Vida
07.2022 - 11.2022
- Co-designed and launched the "Portrait of Life" lecture series—a strategic empowerment initiative—in partnership with the non-profit Avoice. Built a trusted partnership with the Beijing Disabled Women's Community, facilitating workshops for 40+ participants and expanding the program's total reach to 200+ individuals with a 95% satisfaction rate.
- Conceived and produced the "How You Become Yourself" life-story theater project as the lead organizer. Empowered 10 women with disabilities to share their narratives through performance, attracting 150+ live attendees and generating 12,000+ online impressions through reposts on multiple public service platforms.
Strategic Partnerships & Business Analysis Intern
“Source Notes ”Technology and Culture Corporation
07.2022 - 10.2022
- Orchestrated the end-to-end development of a strategic partner ecosystem, leading negotiations and onboarding 30 high-value Key Opinion Creators (KOCs) from a pool of 50+, which drove a 150% increase in mutual brand exposure and content reach.
- Established a comprehensive market intelligence system, producing weekly analytical briefs on competitor content strategies and traffic patterns to inform joint business planning and strategic decision-making for partners.
- Enhanced partner satisfaction and trust by optimizing communication protocols, which improved response efficiency by 40% and reduced negative feedback by 25%.
Product & Growth Strategy Analyst
TongxueCool (a Company Focuses on Solving College Students’ Problems)
03.2021 - 07.2021
- Designed and implemented a data-driven content taxonomy (5 categories), accelerating review efficiency by 40%. Developed a UGC incentive program that fueled creator engagement, doubling monthly high-quality content output from 200 to 450+ units.
- Established a user feedback loop system, analyzing 1,200+ suggestions to identify and prioritize market needs. Successfully advocated for and launched 15 high-impact features (e.g., study groups, note export), enhancing user stickiness and platform value.
- Monitored core product metrics (DAU, Retention) through daily reporting, diagnosing 2 critical user journey drop-off points. Presented data-backed recommendations that led to product iterations, improving user experience and reducing churn.
Education
Master of Arts - Leading Sustainable Transformation
Emlyon Business School
Paris, France 04.2001 -
Master of Arts - Capstone Project
The London Interdisciplinary School
London，UK 04.2001 -
Bachelor of Arts - French, Economics
Xi’an Jiaotong University
Xi’an, China 04.2001 -
Skills
Project management
Timeline
Project Management - Search & Monitoring Analyst
Bytedance
07.2023 - 09.2023
Strategic Analysis & Advisory Intern
AXA (Macau) RH Agency
01.2023 - 03.2023
Cultural Heritage Ambassador
ICOMOS International Conservation Center
11.2022 - 06.2023
Group Leader of Overseas Operation Department
Viva La Vida
07.2022 - 11.2022
Strategic Partnerships & Business Analysis Intern
“Source Notes ”Technology and Culture Corporation
07.2022 - 10.2022
Product & Growth Strategy Analyst
TongxueCool (a Company Focuses on Solving College Students’ Problems)
03.2021 - 07.2021
Master of Arts - Leading Sustainable Transformation
Emlyon Business School
04.2001 -
Master of Arts - Capstone Project
The London Interdisciplinary School
04.2001 -
Bachelor of Arts - French, Economics
Xi’an Jiaotong University
04.2001 -