Summary
Overview
Work History
Education
Skills
Preferredcity
Workexperiencedetails
Age
Personal Information
Timeline
Generic

Michael Yu

Shenzhen

Summary

Government Relations

Overview

2024
2024
years of professional experience

Work History

Overseas Channel Manager

LG Electronics (China) Ltd., Shenyang Branch
  • Responsible for the sales of LG TVs in the Middle East, conducting market research and liaising with local assembly plants, retailers, and Chinese manufacturers.

Public Relations Manager

Huawei Technologies Co., Ltd.
01.2022 - 05.2023
  • Developed and maintained close relationships with senior government officials, ensuring legal compliance and providing strong support for the company’s operations and policy guidance in the region.

Government & Enterprise Representative

Huawei Technologies Co., Ltd.
01.2020 - 12.2021
  • Drove the implementation of the company’s products within the General Office of the State Council’s e-Government Office, establishing a benchmark for similar products nationwide.

Key Account Director

Huawei Technologies Co., Ltd.
01.2017 - 12.2019
  • Led a team responsible for sales to China Unicom clients in Henan, overseeing the design and implementation of numerous projects including wireless, core networks, and cloud solutions.

Overseas Key Account Manager

Huawei Technologies Co., Ltd.
01.2011 - 12.2016
  • Managed sales and administration of telecommunications equipment and mobile devices in countries such as Singapore, Malaysia, Australia, Fiji, Papua New Guinea, and Vanuatu.

Education

Bachelor’s Degree in English Language and Literature -

Dalian University of Foreign Languages
12.2010

Skills

  • Over 12 years of rich experience in international markets including the Middle East, Southeast Asia, Australia, and Africa in sales of telecommunications equipment, mobile phones, IT, and home appliances, demonstrating a profound understanding of market characteristics and customer needs in these regions
  • Familiar with overseas market expansion strategies and public relationship-building methods, capable of effective communication and negotiation with high-level officials (including CXOs, presidents, ministers, ambassadors, and domestic bureau-level personnel)
  • Six years of sales experience with large domestic government and telecom clients, proficient in the operation mode and key decision-making chains in the domestic market
  • Expertise in managing the entire sales process from lead to cash, effectively enhancing sales efficiency and customer satisfaction
  • Solid project management experience with the ability to coordinate resources efficiently to ensure projects are completed on time and within budget
  • Proficient in utilizing CRM tools to optimize customer relationship management, improving sales team efficiency and customer interaction quality
  • Led a sales team of over 10 members, demonstrating excellent team leadership skills and personnel training experience

Preferredcity

Shenzhen

Workexperiencedetails

  • Huawei Technologies Co., Ltd., Public Relations Manager, 01/01/22, 05/01/23, Developed and maintained close relationships with senior government officials, ensuring legal compliance and providing strong support for the company’s operations and policy guidance in the region., Maintained tight contact with key local clients, facilitating the successful execution of large government projects through strong relational backing., Established in-depth cooperation with mainstream media to ensure the company faced no negative reports, enhancing the overall brand image., Received over 10 public accolades from senior Nigerian government officials (including the president and minister) within a year, significantly enhancing the company's positive image in the government., Successfully facilitated relationships with stakeholders during the Nigerian elections, laying the groundwork for future projects with new decision-makers., Collaborated with local media to produce over 200 positive reports throughout the year, ensuring a consistent positive brand image with no negative publicity.
  • Huawei Technologies Co., Ltd., Government & Enterprise Representative, 01/01/20, 12/01/21, Drove the implementation of the company’s products within the General Office of the State Council’s e-Government Office, establishing a benchmark for similar products nationwide., Actively participated in formulating the direction of national e-Government and digital government development strategies, ensuring alignment with the company’s products and national digital transformation strategic objectives., Worked closely with clients to organize high-level forums and industry events to enhance the company’s reputation as a principal supplier in national-level e-Government., Successfully launched video conferencing, UPS, and cloud security products within high-profile customer accounts., Completed eight forums and events in cooperation with clients’ senior executives, enhancing brand recognition.
  • Huawei Technologies Co., Ltd., Key Account Director, 01/01/17, 12/01/19, Led a team responsible for sales to China Unicom clients in Henan, overseeing the design and implementation of numerous projects including wireless, core networks, and cloud solutions., Achieved annual sales exceeding RMB 1 billion, including significant accomplishments in enterprise cloud deployments and improvements in the sales landscape for 5G equipment.
  • Huawei Technologies Co., Ltd., Overseas Key Account Manager, 01/01/11, 12/01/16, Managed sales and administration of telecommunications equipment and mobile devices in countries such as Singapore, Malaysia, Australia, Fiji, Papua New Guinea, and Vanuatu., Organized local market channels and built a local sales team., Developed the brand and public relations in the South Pacific region., Successfully migrated telecom operator customers to Huawei networks, winning multiple contracts for 3G and 4G upgrades, thereby increasing market share in the region., Established sales channels for Huawei mobile phones from scratch in South Pacific island countries, resulting in significant sales growth., Supported the PNG government with a national ID project and promoted e-Government and remote education initiatives in Vanuatu.
  • LG Electronics (China) Ltd., Shenyang Branch, Overseas Channel Manager, Date Unspecified, Date Unspecified, Responsible for the sales of LG TVs in the Middle East, conducting market research and liaising with local assembly plants, retailers, and Chinese manufacturers., Surpassed Samsung's market share in Iran and Pakistan, achieving over 15% annual sales growth during the tenure.

Age

41

Personal Information

Gender: Male

Timeline

Public Relations Manager

Huawei Technologies Co., Ltd.
01.2022 - 05.2023

Government & Enterprise Representative

Huawei Technologies Co., Ltd.
01.2020 - 12.2021

Key Account Director

Huawei Technologies Co., Ltd.
01.2017 - 12.2019

Overseas Key Account Manager

Huawei Technologies Co., Ltd.
01.2011 - 12.2016

Overseas Channel Manager

LG Electronics (China) Ltd., Shenyang Branch

Bachelor’s Degree in English Language and Literature -

Dalian University of Foreign Languages
Michael Yu