MING FENG
Beijing
Summary
Experienced Operations Manager with over 7 years in content strategy, digital community management, and user growth. Proven expertise in content curation, platform development, and relationship management with content creators. Skilled in leveraging data analytics to optimize user engagement and platform performance.
Overview
7
7
years of professional experience
Work History
Financial Online Operations Manager
NEWLINK
Beijing
08.2023 - 12.2023
- Drove user growth and operational strategies for financial products, enhancing user acquisition and retention.
- Coordinated with financial institutions and product development teams to design and implement marketing strategies.
- Achieved 11% over target for new user acquisition in October and increased user conversion rates by 3.6 percentage points.
Senior User Operations Manager
JD Retail
Beijing
09.2020 - 04.2023
- Led H5 traffic growth initiatives, increasing DAU from 50,000 to 800,000 in two years through optimized user journey and search functionalities.
- Developed and implemented content supply strategies, increasing service coverage and enhancing user retention metrics.
- Led launch of JD Smart Home's content sub-channel on JD's content platform, facilitating content upload pathways for brands and influencers.
- Established content pool selection rules and distribution strategies, enabling automatic content curation and distribution. Successfully attracted over 10,000 high-quality content entries, increasing average user dwell time on app's service homepage by 30%.
User Operations Manager
Dangdang
Beijing
07.2016 - 08.2020
- Spearheaded launch and growth of Dangdang community, focusing on user acquisition and content strategy.
- Managed content curation and programming for digital reading app, driving member growth and retention, resulting in over 5 million members in one year.
- Collaborated with internal teams to create engaging content and deliver on strategic editorial initiatives.
- Conceptualized and managed sections such as "Book Reviews," "Book Lists Plaza," creating centralized interest-based community. Achieved add-to-cart rate of 18.1% for book lists.
- Collaborated with key account publishers to organize 2017 "Annual Influential Author Selection" event. Responsible for concept design,and project management. The event featured 361 participating authors, achieving average of 410,000 unique daily voters and over 1,000,000 daily page views, setting historical records for the event.
Education
M.D. - Publishing And Distribution
Wuhan University
Wuhan, China06.2016
Skills
- Active Listening
- Content Curation and Programming
- Digital Content Strategy
- Cross-functional Team Collaboration
- Complex Problem-Solving
- Project Management
- Proficient with Pro Tools, Adobe Premier, Photoshop ad so on
- Strong Data Analysis Skills (Proficient in Excel, SQL)
- Organized and efficient
Timeline
Financial Online Operations Manager
NEWLINK
08.2023 - 12.2023
Senior User Operations Manager
JD Retail
09.2020 - 04.2023
User Operations Manager
Dangdang
07.2016 - 08.2020
M.D. - Publishing And Distribution
Wuhan University
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