Nichole Shek

• Identified key industry trends and emerging markets( South korea/Japan/SEA), positioning the company ahead of competitors in terms of innovation and growth potential.
• Building upon market research, we have strategically collaborated with local partners in our target market to align our platform towards compliance. Additionally, based on the characteristics of our target market users, we have formed partnerships with Villarreal football team and Ferrari Driver Academy known for their enduring popularity and sustained attention. Through these collaborations, we successfully enhanced our brand image and establish brand trust.
• Most importantly, we have signed contracts with numerous high-quality Key Opinion Leaders (KOLs) in regions such as Japan, South Korea, and Southeast Asia. By leveraging the marketing and promotional efforts of these top-tier KOLs in conjunction with our market activities, we have rapidly captured a considerable market share in the new market.
• Managed multi-million-dollar budgets with fiscal diligence, optimizing spend across departments for maximum return on investment.

Beat user FTD goal by 117%,FTT goal by 104%,Retention goal% by 110%,trading vol goal by 157%, ADUT goal by 112%.

1. Team management: Leading a team of four individuals, I divided the business scenario into the following segments: outreach system, multilingual configuration, social media operations, and VIP operations. Ensuring a highly complementary set of skills within the team, thereby achieving different performance goals at each stage.

2. Product Operations: Iterating on the requirements of four major products - platform referral program, rewards hub, VIP program, and lucky draw - optimizing user scenarios, and using data insights into user behavior characteristics as the basis for iterating products. This aims to comprehensively enhance new user acquisition, retention, and other performance goals from the product end.

3. Marketing Operations: Firstly, a comprehensive operational upgrade was conducted on the user outreach system, including iterations of marketing emails, app push notifications, in-app messages, and content across all social media channels. Secondly, collaborative market activities with ecosystem partners such as project teams were initiated to stimulate user registrations and transactions, achieving growth objectives. Thirdly, by designing trading competitions that span across different stages throughout the year and aligning them with various themes, we not only increased user trading volume but also established a strong brand image in the market. These iterations cover every stage of the user lifecycle, aiming to enhance user engagement and loyalty on the platform.

Successfully onboarded 655 merchants onto the Amazon platform, exceeding the annual target by 127%. Among them, 75% of merchants demonstrated revenue performance surpassing the average revenue of new merchants during the same period by 12.5%. Achieved "all-star rewards" for three consecutive quarters (top 3 performers).

• Boosted client satisfaction rates through tailored proposals that addressed specific needs and requirements of each prospective client.
• Increased win ratio by providing comprehensive training sessions for staff on successful bidding techniques and best practices.
• Developed engaging presentations showcasing company capabilities that clearly demonstrated value proposition to potential clients during meetings or site visits.
• Built strong relationships with key stakeholders across all organizational levels, allowing for better understanding of internal capabilities and expertise available when preparing bids.