Photoshop
Omar Elsahhar
Senior Marketing Manager
Shanghai
Summary
British expat currently living and working in Shanghai China, with plans to return to the U.K. More then 10 years of experience devising and implementing marketing campaigns in one of the fastest developing and most important global markets. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Senior Marketing Manager
AMB
Shanghai
10.2021 - Current
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Oversaw 3 yearly projects from concept through completion.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
Marketing Account Manager
ZEN.EST PR Consulting
Shanghai
01.2020 - 09.2021
- Developed creative presentations, complete marketing proposals, trend reports, kitted assets and product data sheets for established and prospective clients.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Met deadlines, exceeding expectations and effectively rolling out traditional and digital campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Built and strengthened strategic relationships with vendors and leading industry partners.
- Developed insights on marketing campaigns to assess performance against goals.
- Created printed marketing materials designed to drive campaigns.
Senior Editor
ZEN.EST PR Consulting
Shanghai
10.2012 - 12.2019
- Trained contributors, editors, associates and designers on expectations, processes and organization style guidelines.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Scheduled and attended meetings with advertisers, publishers and production team.
- Managed team of writers and junior editors to deliver accurate and engaging content.
- Created long-term editorial calendars with publications, due dates, events and story assignments.
- Oversaw story pitches, assignments, final revisions and layouts.
- Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
- Led and managed multiple projects from conceptual stage through to launch.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Posted and promoted articles on social media platforms to engage target audience.
- Pitched content strategies and managed asset acquisition.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
Sales Associate
Source Marketing Ltd
London
07.2010 - 03.2012
- Working on a strictly commission based salary.
- Monday to Saturday, 7.00am to 11.00pm working schedule.
- Met customers in homes and businesses to discuss and demonstrate products.
- Achieved aggressive monthly quota of £7,920 consistently.
- Attended monthly sales meetings and quarterly sales trainings.
- Identified new business opportunities through cold calling and networking.
- Informed customers of promotions to increase sales productivity and volume.
Assistant Building Manager
Arab Investments Ltd.
London
02.2009 - 01.2010
- Coached entire building staff to promote optimal team dynamics while encouraging positive working environment.
- Inspected grounds and facilities to identify necessary repairs.
- Planned and scheduled general maintenance, inspections of property grounds, buildings and equipment to identify maintenance concerns and direct timely repairs.
- Managed operations, maintenance and improvement of properties.
- Performed regular inspections of facility and documented all inspection information in reports.
- Delivered emergency 24-hour on-call service for tenants on building issues.
- Communicated effectively with owners, residents and on-site associates.
Skills
Budgeting and Allocation
Public and Media Relations
Market Positioning
Multi-channel marketing experience
Customer acquisition campaigns
Strategic planning
Campaign management
P&L Management
Client communication
Marketing and advertising
Staff Management
Brand development
Corporate Communications
Software
Keynote
Excel
Timeline
Senior Marketing Manager
AMB
10.2021 - Current
Marketing Account Manager
ZEN.EST PR Consulting
01.2020 - 09.2021
Senior Editor
ZEN.EST PR Consulting
10.2012 - 12.2019
Sales Associate
Source Marketing Ltd
07.2010 - 03.2012
Assistant Building Manager
Arab Investments Ltd.
02.2009 - 01.2010