QIAN MENGQI
Yixing
Summary
- Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
- Goal-oriented professional well-versed in leading teams and planning marketing strategies targeted on brand promotion. Familiar with trends, market conditions, and customer desires in industry.
- Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
11
11
years of professional experience
Work History
Marketing and Brand Manager
Yixing BaiHe Pharmacy Co., Ltd
03.2023 - Current
- Successfully developed and executed comprehensive marketing strategies to enhance brand awareness in local communities and foster loyalty among our customers.
- My responsibilities include conducting market research, creating engaging brand messaging, managing advertising campaigns, and overseeing social media engagement to help deliver a strong and professional image of BaiHe Pharmacy.
- Additionally, I actively sought to establish strong connections with local communities through community events, positioning BaiHe Pharmacy as a trusted and integral part of the neighborhood.
- To further strengthen our commitment to the community, I spearheaded the organization of charitable activities for local patients, such as the 'Pad for Girls' initiative. This project provided complimentary sanitary pads to girls who struggled to access clean, affordable menstrual products. Dozens of free pad boxes were strategically placed throughout the community, including schools, public restrooms, and neighborhood hubs. This initiative not only benefited females in need, but also facilitated a conversation about gender equality, encouraging the entire community to participate in and contribute to creating a more equitable environment for women.
Senior Marketing Communications Manager
Jiangsu Shimeng Construction and Investment Co., Ltd
02.2022 - 11.2022
- Led a creative team responsible for developing and implementing comprehensive brand strategies for a resort town, including its family resort and vacation property.
- Overseen brand positioning, promotional campaigns, and content creation.
- Conducted brainstorming sessions to generate innovative ideas and ensured high-quality execution.
- Developed and executed brand plans, social media content for Weibo, Red Book, Tiktok, and Wechat, and commercial video scripts.
- Provided strategic guidance for new business ventures.
- Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
- Mentored junior staff in the organization's business processes, customer service standards, and quality assurance protocols.
- Organized team-building activities to foster a positive work environment.
- Collaborated with external vendors to negotiate contracts that met company requirements while minimizing costs.
Advertising Account Manager
Shanghai GeeMedia Culture Communication Co., Ltd
06.2021 - 12.2021
- Specialized in managing end-to-end digital marketing projects for high-end beauty brands.
- Led a team responsible for developing and executing innovative marketing strategies, including social media campaigns, influencer partnerships, and e-commerce initiatives.
- Developed and maintained relationships with clients to ensure their satisfaction with the services provided.
- Generated ideas for innovative promotional concepts that meet client objectives.
- Recommended strategies for improving brand awareness among potential customers.
- Successfully delivered integrated campaigns, including the launch of DECORTÉ AQ series, DECORTÉ liposome essence campaigns, La Mer paid sampling initiatives, and IPSA Double 11 livestreams.
- Prepared detailed reports summarizing campaign performance metrics and results.
- Monitored online traffic sources and tracked user engagement levels across all platforms.
- Skilled in market research, campaign planning, and execution.
- Coordinated with external vendors to ensure timely delivery of digital assets.
Senior Marketing Manager
Jiangsu Shimeng Construction and Investment Co., Ltd
03.2019 - 06.2021
- Led marketing and sales efforts to develop a cultural tourism town in Yixing, Jiangsu.
- Spearheaded brand development, media relations, and sales support.
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Managed a team of 3-4 marketing professionals to build and manage a strong brand identity, collaborating with design and marketing teams.
- Oversaw the development of creative content such as videos, blogs, webinars
- Developed and executed comprehensive marketing plans, including social media campaigns and on-ground events.
- Managed media relations and oversaw media buying.
- Negotiated contracts with media outlets to secure advertising space across print and digital channels.
- Analyzed sales data and provided strategic insights to the sales team.
- Generated reports summarizing key findings from research projects conducted by the team.
- Developed and oversaw strategic business plan for marketing department.
- Acting as a liaison to bridge the communication between a renowned French resort operator, collaborated with, to introduce new business opportunities, facilitating the company's growth.
Marketing Creative Planner
TraceVison (Suzhou) Culture Media Co., Ltd
02.2014 - 02.2015
- Spearheaded the development of comprehensive brand promotion plans and scripts for a variety of media, including corporate promotional videos, television commercials, and microfilms.
- Monitored project progress and adjusted plans as needed to meet goals on time and within budget.
- Coordinated meetings between teams, departments to discuss project updates, status.
- Assisted in developing content for websites, emails, blogs, videos
- This role demanded active participation in the entire product/brand planning process, from initial client consultations to final production.
- This experience solidified my grasp of communication, presentation, and writing skills.
- Analyzed customer feedback to identify areas of improvement in product offerings.
Education
Master of Arts - Media and Cultural Studies
The University of Lancaster
UK11.2016
Bachelor of Arts - Advertising
Nanjing University of Posts And Telecommunications
China06.2014
Skills
- Campaign Management
- Campaign Planning
- Marketing Analytics
- Partnership Development
- Advertising Management
- Customer Segmentation
- Creative Direction
- Brand-building strategies
- Strategy Development
- Communications strategy
- Social Media Campaigns
- Brand strategy
Personal Information
Date of Birth: 11/23/92
Languages
Chinese (Mandarin)
First Language
English
Proficient (C2)
C2
Timeline
Marketing and Brand Manager
Yixing BaiHe Pharmacy Co., Ltd
03.2023 - Current
Senior Marketing Communications Manager
Jiangsu Shimeng Construction and Investment Co., Ltd
02.2022 - 11.2022
Advertising Account Manager
Shanghai GeeMedia Culture Communication Co., Ltd
06.2021 - 12.2021
Senior Marketing Manager
Jiangsu Shimeng Construction and Investment Co., Ltd
03.2019 - 06.2021
Marketing Creative Planner
TraceVison (Suzhou) Culture Media Co., Ltd
02.2014 - 02.2015
Master of Arts - Media and Cultural Studies
The University of Lancaster
Bachelor of Arts - Advertising
Nanjing University of Posts And Telecommunications
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