Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ruijian Lu

Tuen Mun

Summary

Dynamic Sales Manager with a proven track record at Sunny Brewing, excelling in market research and relationship building. Spearheaded strategies that significantly boosted revenue while enhancing client satisfaction. Leveraged storytelling techniques to create compelling narratives, driving successful marketing campaigns and fostering team development.

Ha

Experienced with creating engaging video content that tells compelling story. Utilizes advanced video editing techniques and storytelling skills to enhance viewer engagement. Knowledge of industry standards and best practices ensures high-quality production and impactful reporting.

Overview

5
5
years of professional experience

Work History

Sales Manager

Sunny Brewing
11.2023 - 02.2025
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Analyzed sales and marketing data for improved strategies.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.

Journalist

Wuhan Changjiang Daily Media Group Co.,Ltd.
04.2022 - 10.2023
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Collaborated with editors to refine article content, ensuring clarity and accuracy while adhering to strict deadlines.
  • Spearheaded successful podcast series, which delved into local issues, attracting significant listener base.
  • Enhanced publication''s reputation by consistently delivering high-quality, well-researched articles on various topics.
  • Assisted in the development of compelling multimedia packages that integrated photos, graphics, and text alongside video elements.
  • Led workshops and training sessions for team members on video journalism best practices, fostering a culture of continuous learning and improvement.

Management Trainee Intern

ByteDance
06.2020 - 09.2020

Participate in organizing the company's annual meeting activities, develop

themes, reserve venues, and schedule the annual meeting

Participate in the selection, production, and presentation of the final

product of internal company magazine videos

Participate in the coordination between the company and enterprise

suppliers to ensure the smooth daily operation ofthe company

Education

MBA - Bus Inn & Entrep

Lingnan University
Hong Kong
06-2025

Bachelor of Arts - Sports Journalism And New Media

Tianjin University of Sports
Tianjin, China
06-2022

Skills

  • Market research
  • Relationship building
  • Product knowledge
  • Profitability optimization
  • Storytelling techniques
  • Live streaming
  • Visual storytelling
  • Adaptive learning

Languages

Chinese (Cantonese), Chinese (Mandarin)
Native language
English
Upper intermediate
B2

Timeline

Sales Manager

Sunny Brewing
11.2023 - 02.2025

Journalist

Wuhan Changjiang Daily Media Group Co.,Ltd.
04.2022 - 10.2023

Management Trainee Intern

ByteDance
06.2020 - 09.2020

MBA - Bus Inn & Entrep

Lingnan University

Bachelor of Arts - Sports Journalism And New Media

Tianjin University of Sports
Ruijian Lu