Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Accomplishments
Timeline
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Shane Skeffington

Guangzhou , NYC, London

Summary

Senior UX Game Analyst with 2+ years of experience in the gaming industry. Proven ability to lead projects, improve existing methods, and drive team design standards. Expertise in game analysis, market research, and user experience design.

Overview

8
8
years of professional experience

Work History

Senior UX Game Analyst

NetEase Games
10.2022 - Current
  • Led projects for multiple released and unreleased titles, providing comprehensive analysis of core game mechanics, market viability, and leading market competitors
  • Continuously improved existing methods and investigated new methods within the UX area
  • Drove team design standards by staying abreast of emerging trends, technologies, and industry consensus; supported and mentored peers in adopting new solutions
  • Worked with the Investment and Partnership division to secure and improve new products
  • Reported directly to C-Level executives on the viability of future projects and the current state of existing products
  • Developed evaluation tools and standards used to help bridge the divide between Chinese and International markets, resulting in a 17% increase in user satisfaction on the international market.

Business Development Manager

New Horizons
02.2020 - 10.2021
  • Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.

Manager - International Marketing

EHello
02.2019 - 01.2020
  • Established long-term growth strategies by conducting comprehensive market analysis to identify emerging trends and capitalize on new opportunities.
  • Collaborated with public relations teams in managing crisis communications effectively during unforeseen challenges or setbacks within the global market space.
  • Managed a diverse team of professionals, fostering an environment of creativity and innovation to drive results.
  • Organized participation in international trade shows and events, showcasing company products and services to potential customers.

Business Development Associate/Intern

Impact Technologies
01.2016 - 01.2019
  • Regularly reported progress on sales activities to senior management, providing valuable insights into market dynamics and areas for growth.
  • Implemented sales strategies targeting specific industries or regions, leading to increased market share in key areas.
  • Participated in ongoing professional development programs to enhance product knowledge and sales techniques for continuous improvement.
  • Supported team members by sharing best practices, collaborating on strategies for challenging accounts, fostering a positive work environment.

Education

Bachelor of Science - International Business

Nanjing University of Aeronautics and Astronautics
Nanjing
2020

Skills

  • Game Analysis
  • Market Research
  • User Experience Design
  • Team Leadership
  • Emerging Trends and Technologies
  • Evaluation Tools and Standards
  • Chinese and International Market Bridging
  • Competitor Monitoring
  • User Experience Testing
  • Public Testing Research
  • Game Tuning Research
  • Game Diagnosis and Evaluation

Languages

English
First Language
Chinese (Mandarin)
Advanced
C1

Affiliations

  • Worked closely with Companies and Studios such as Discord, Quantic Dream, Blizzard, Starry, Hardball, and more.
  • Worked on games such as Marvel Rivals, Once Human, Eggy Party, Diablo Immortal, Identity V, Naraka and other soon to be released titles.

Accomplishments

  • Developed in-depth game assessment tools for demo/preproduction/vertical slice/mass production to assess gameplay, balance, playability, replayability, and strategic depth.
  • Conducted competitor monitoring analysis to identify experience advantages, disadvantages, opportunities, risks, and other aspects.
  • Provided research consulting services, including user experience testing, market user research, public testing research, game tuning research, and game diagnosis and evaluation.
  • Designed user experiences, including experience design evaluation, value growth design, localization design, and accessibility design.

Timeline

Senior UX Game Analyst

NetEase Games
10.2022 - Current

Business Development Manager

New Horizons
02.2020 - 10.2021

Manager - International Marketing

EHello
02.2019 - 01.2020

Business Development Associate/Intern

Impact Technologies
01.2016 - 01.2019

Bachelor of Science - International Business

Nanjing University of Aeronautics and Astronautics

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Shane Skeffington