Shanshan Cui

• Business Growth & Market Expansion : Developed and guided the business team in executing annual KPIs, business growth strategies, and market expansion plans for advisory and transaction services in the South China (Guangzhou, Shenzhen) and Southwest China (Chengdu) regions, including office leasing, industrial sites, and retail services.
• Data-driven Decision Making : Use data visualization to analyze quarterly and annual market share, trends, and competitive landscape,identifying new opportunities and providing the team with client lists and industry insights.
• Performance Management : Monitored performance metrics, provided coaching and feedback, and collaborated with each Market Directors to implement strategies that motivated teams to achieve goals.
• Innovation & Digital Transformation : Led the development of an automated tool for document creation, improving efficiency and reducing costs. This 2-year project demonstrated strong business expertise and effective cross-region communication.
• Client-Centric Operations : Maximized platform resources to improve client relations, including monthly follow-ups and responding to international client needs within 48 hours.

KOL Incubation & Content Optimization : Helped knowledge-based influencers grow followers through data analysis and content optimization, refining user profiles and content strategies.
Traffic Monetization : Converted public traffic to private, building communities for fan retention and conversion.
IP Development : Provided end-to-end services in account positioning, content planning, video production, and monetization, helping entrepreneurs build personal brands.
Reference IP:

• "Sweetheart Cui Cui": Optimized workplace content to grow followers by 5x and boost multi-category product sales.
• "Youliao Class": Developed paid course systems, increasing annual revenue by 200%.

• Managed the entire team and brand promotion for both offline stores and online channels, successfully creating a trending health brand on Xiaohongshu in 2019.
• Led product development and integrated the supply chain, earning a patent for the innovative ready-to-eat fish maw product.
• Expanded the team from 4 to 15 people, transitioning to a new media model.

• Key Account Management : Managed and expanded key global accounts, including Qualcomm, Microsoft, Oracle, Uber, NIO, Vanke, and Samsung, aligning with their business needs in both China and globally. Led the full sales cycle, from market research and client relationship management to proposal design, contract negotiation, and project delivery, closing several multi-million-dollar leasing deals.
• Asia-Pacific Excellence : Recognized with the Asia-Pacific Excellence Award in the first year for outstanding performance, ranking in the top 20 centers nationwide (out of 130+ centers) by exceeding sales targets for two key districts (Futian, Nanshan, Shenzhen).
• Cross-border Collaboration : Worked closely with global headquarters to deliver customized leasing solutions, facilitating business spaces for multinational companies in China and globally.
• Team Leadership : Led a high-performing team, improving service quality and maintaining an 80%+ client retention rate. Established strong relationships with industry leaders and major real estate consultants like CBRE and JLL, contributing to overall business growth.

• High-Performance Team Building : Recruited, trained, and led a top-performing sales team in Shenzhen, consistently exceeding sales targets and driving business growth.
• Executive Talent Recruitment : Successfully sourced and placed top executive talent, meeting the high standards and specific recruitment needs of clients, significantly enhancing their organizational capabilities.
• Market Expansion & Talent Database : Built a strong database of high-end talent in Shenzhen, expanding the firm's reach and establishing a solid foundation for future recruitment efforts.
• Client Satisfaction & Retention : Developed long-term relationships with key clients, ensuring high satisfaction rates and repeat business by providing exceptional talent solutions tailored to their unique needs.

Marketing Supervisor

• Channel Expansion & Maintenance : Developed and maintained diversified marketing channels, expanding partnerships and driving a 10% monthly increase in targeted customer visits, significantly boosting client traffic for the Shenzhen center.
• Marketing Strategy : Contributed to the creation and execution of annual advertising strategies, optimizing resource allocation to meet performance and profitability targets.
• Data Analysis & Optimization : Continuously analyzed market data to refine and optimize marketing strategies, enhancing overall campaign effectiveness.

Course Consultant

• Sales Excellence : Responsible for client consultations, sales, and after-sales services. Awarded Top Sales for the Shenzhen region in 2008, converting a high volume of leads into successful clients.
• Customer Relationship Management : Built and maintained strong client relationships, boosting customer satisfaction and achieving a high referral rate through exceptional service.