Summary
Overview
Work History
Education
Skills
Red Book Blogger
Languages
Timeline
Generic
Siying Qin

Siying Qin

Summary

Aspiring luxury brand strategist with a refined sense of aesthetics, cultural sensitivity, and a strong foundation in marketing and client relations. Proven experience in curating integrated campaigns, coordinating global teams, and delivering high-touch consumer solutions. Adept at interpreting brand heritage into modern narratives and building lasting emotional connections with high-value audiences.

Overview

1
1
year of professional experience

Work History

Girls Who Impact

Business Developer
04.2025 - 05.2025
  • Client Outreach: Contacted 50+ NYC-based lifestyle and wellness brands via email, Red Book, and LinkedIn for June flagship summit.
  • Partnership Execution: Led communication, onboarding, and coordination for 4 confirmed partner brands; ensured full presence at NYC event.
  • Strategic Promotion: Recommended GWI’s “Matchify” platform to expand client base; supported outreach to Chinese export brands for localized services.

Nestlé CEO Challenge

Core Team Member
03.2025 - 05.2025
  • Competitive Insights: Analyzed 15+ baby formula brands across UK/EU/HK; identified trends in sensory UX, KOL content, and parenting engagement strategies.
  • Localized Innovation: Adapted 4 U.S. products (e.g. Baby Wonton, Melties) for HK launch; led visual refresh with “Gerber NeoBlue” to appeal to 90s/00s parents.
  • Activation Design: Co-designed “Parent Lab” pop-up & nutrition app concept; helped team reach Top 32 of 2,000+ entries in the national challenge.

Travink Local Travel Platform

Founder
03.2025 - 03.2025
  • Market Insight: Identified 112% YoY growth in China inbound tourism; spotted unmet demand for hyper-local, lifestyle-led travel.
  • Experience Design: Built a platform connecting tourists with local hosts for 1-on-1 curated routes. Integrated interest tags and service tiers for tailored planning.
  • Pitch & Recognition: Secured £500 from university entrepreneurship fund.

Joyoung Innovation Challenge

Team Leader
11.2024 - 12.2024
  • Cross-Cultural Leadership: Led a 3-person global team (CN & AU) across 3 time zones; assigned roles based on skill strengths, facilitated 6+ virtual syncs to align deliverables.
  • Integrated Strategy Design: Applied SWOT & 5 Forces to propose “Solve It With Joy” campaign: launched “Wish Kit” bundles (4 consumer personas) + “Wish Note” social giveaway (300+ UGC entries simulated).
  • Retail Experience Innovation: Developed “N+2” pop-up model across 16+ stores & 2 flagship sites; introduced “Lifestyle Navigator” sales role, with personalized labels, reward stamps, and influencer recs.

HSBC Future Business Leader Competition

Team Leader
09.2024 - 10.2024
  • Market Analysis: Led research on HSBC’s cross-border business; identified global network strengths (60+ countries) and structural issues (APAC over-reliance).
  • Solution Design: Proposed “StudyPay” — an all-in-one financial plan for international students, covering tuition, daily spending, and low-fee credit card services.
  • Client Experience: Built student-focused support with 24/7 global service and campus reps to enhance engagement and brand trust.

Education

Bachelor of Science - Management (Marketing)

The University of Manchester
Manchester
06-2027

Skills

  • Friendly, positive attitude
  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Critical thinking
  • Organization and time management
  • Flexible and adaptable

Red Book Blogger

Red Book content creator with 1,000+ followers, known for emotionally resonant K-pop idol-style storytelling and a distinct, expressive writing voice that draws strong audience engagement.

Languages

English
Bilingual or Proficient (C2)

Timeline

Girls Who Impact

Business Developer
04.2025 - 05.2025

Nestlé CEO Challenge

Core Team Member
03.2025 - 05.2025

Travink Local Travel Platform

Founder
03.2025 - 03.2025

Joyoung Innovation Challenge

Team Leader
11.2024 - 12.2024

HSBC Future Business Leader Competition

Team Leader
09.2024 - 10.2024

Bachelor of Science - Management (Marketing)

The University of Manchester

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Siying Qin