Sola Qiang

2022-Now

• Lead China for China product development with coordination with Bose engineer team
• Business planning lead for APAC market including GC, Japan and KASEAN market
• Connection bridge for APAC market and HQ on product / market insight across HP/Speaker category
• Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.

2019-2022

• Lead internal transformation work as chief of staff for APAC VP
• Responsible to support software UI team, sales operation, PMO, customer service.

2012-2018

• Drove revenue growth through Bose Aspire project (roadmap adapted for China) to double China business during 2015-2018, growth in digital channel and retail store with proper product position
• Crafted go-to-market plans for new product introductions, supporting successful rollouts across all channels of distribution.
• Implemented best-practice shelf placement strategies to optimize retail space utilization while maximizing consumer appeal at point-of-purchase locations.

• Analyzed competitive landscapes to identify market opportunities
• Product development for Emerging market (including entry level mouse and keyboard combo)
• Improved product functionality with innovative design solutions, resulting in increased sales conversions.

2008-2010

• Product marketing manager for Sony Audio category
• Product strategy and planning to own P&L for walkman / MP3 / HP category

2005-2007

• Product marketing specialist for Car audio category
• Fcst management for after-market audio system

2003-2005

• Prepare and launch PLAYSTATION console game to China mainland market
• Sales and channel management