Tsz Wai LAM

• Initial member of Pixmain, grow with the team from 0 to 1;
• Review & select potential projects, create both team &project P& L scenarios;
• Building strong, collaborative relationships with development partners from different countries (Croatia, Italy, Korea, China);
• Create & execute publishing plans, define realistic milestone schedules, and find the best balance of quality, time, and cost;
• Utilize in-house (QA, Localization Team, Design Team) and 3rd parties (Marketing Agency, Game Distribution Platform Partners) to enhance game quality, ship games globally to multiple platforms, and ensure game sales.

• Responsible for North America region partnership strategic business development ( M&A, Publishing & IP Co-op), from early approach to project pitch and the following project management;
• Key contact for all business communications between Yoozoo and Apple App Store;
• Responsible for in-house Star Wars project management, including but not limited to production concept communication between Yoozoo, Disney & LFL, and coordinating all related internal & external resources.

Marketing Manager (2016.3 -2017.5)

• Mainly responsible for all marketing creatives of 开心消消乐 and co-branding promotion with films & TV series;
• In charge of the overall game launch marketing plan of 海滨消消乐.

Social Casual Studio - Studio Head Assistant (2014.11 -2016.3)

• Global mobile game market tracking analysis for strategic development, mainly focusing on casual & mid-core games;

Facebook Games Operation (2013.3 -2014.11)

• Game operation on three casual games, two mid-core games, and 1 MMORPG in TCN & English-speaking countries;
• UA via Facebook Ads & Google AdWords, and responsible for business relationships with Facebook.