Experienced and strategic Amazon e-commerce professional with 8 years of proven success in driving online retail operations to achieve exceptional results. Proficient in developing and executing e-commerce strategies that align with company objectives, enhance the customer experience, and maximize profitability. Skilled in website management, merchandising, digital marketing, and team leadership.
Hi, I’m
UNA CAI
Amazon E-Commerce
GUANGZHOU,GUANGDONG
Summary
Overview
10
years of professional experience
4
years of post-secondary education
4
Languages
Work History
SOMIC TECHNOLOGY COGuangzhou, CN
Amazon E-Commerce Manager
06.2022 - 10.2023
Job overview
- Annual Performance: $7,000,000
- Led the marketing team for Amazon, AliExpress, Walmart, and Shopify, overseeing global site operations and executing various marketing campaigns
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Managed store projects, enhancing brand influence and transaction volume, guiding teams to achieve sales targets, and providing career development guidance
- Conducted data analysis for cost, pricing, and market sales, developed annual to monthly sales plans, profit targets, and sales strategies, and achieved various targets
- Oversaw cross-border business sales channel layout, ensuring inventory and payment security
- Guided team members to optimize and improve listings, consistently enhancing listing and store ratings
- Conducted comprehensive competitor analysis and adjusted competitive strategies and marketing channels.
Guangzhou JoinYoung Co., LtdGuangzhou, CN
Amazon E-Commerce Manager
06.2017 - 10.2022
Job overview
- Annual Performance: $6,000,000
- Led team recruitment, set performance assessment goals, assigned store management, and provided team skills training
- Conducted product selection research, analyzed the mobile phone industry market, and formulated annual new product plans
- Introduced an ERP monitoring mechanism to track daily product traffic, sales, and profit margins
- Coordinated procurement plans, monitored inventory, and established a customer service system
- Achieved a net profit margin of 12%-15%
- Maintained FBA inventory turnover while avoiding excess and stockouts.
Zendure USA IncGuangzhou, CN
Amazon E-Commerce Manager
10.2016 - 10.2017
Job overview
- Annual Performance: $4,500,000
- Led the e-commerce team to achieve OKR goals and coordinated work between China and the United States
- Developed and operated new online and offline platforms to increase sales channels
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Evaluated and applied better e-commerce operation methods
- Supervised daily e-commerce platform operations, optimized product descriptions, and coordinated FBA logistics
- Coordinated resources for efficient communication and controlled e-commerce budgets.
Guangzhou Juren E, Co., LtdGuangzhou, CN
Amazon E-Commerce Specialist
08.2013 - 09.2016
Job overview
- Annual Performance: $1,000,000
- Conducted market research to identify trends and competitive analysis
- Created and optimized product listings, including titles, descriptions, and images
- Managed inventory levels and implemented pricing and promotion strategies
- Created and managed Amazon PPC campaigns
- Addressed customer inquiries and feedback
- Ensured compliance with Amazon's policies and guidelines
- Explored opportunities to expand to new Amazon marketplaces
- Conducted competitor analysis and provided data-driven insights.
Education
SUN SAT-SEN UNIVERSITYGUANGZHOU, CHINA
Bachelor of Arts from German Language And Literature
09.2009 - 06.2013
University Overview
Skills
Amazon- E-commerce Strategy
Additional Information
Additional Information
JOB WANTED: REMOTE FULL TIME OR PART TIME
Timeline
Amazon E-Commerce Manager
SOMIC TECHNOLOGY CO
06.2022 - 10.2023
Amazon E-Commerce Manager
Guangzhou JoinYoung Co., Ltd
06.2017 - 10.2022
Amazon E-Commerce Manager
Zendure USA Inc
10.2016 - 10.2017
Amazon E-Commerce Specialist
Guangzhou Juren E, Co., Ltd
08.2013 - 09.2016
SUN SAT-SEN UNIVERSITY
Bachelor of Arts from German Language And Literature
09.2009 - 06.2013
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