Xinran Yan
Shenzhen,GD
Summary
My two-year entrepreneurial journey managing 11 omnichannel stores taught me that true leadership thrives in complexity. I anchored decisions in data-driven frameworks, and My explorer mindset—experimenting with O2O campaigns. These are seamlessly with HKTV’s mission to redefine retail through technology. Just as I transformed challenges into a 35% YoY revenue growth for my startup, I am driven to fuel HKTV mall’s next phase of hyper growth. To me, resilience is not just crisis management; it is about embracing lifelong learning to turn uncertainty into scalable solutions, whether optimizing last-mile logistics or crafting Gen-Z-first marketing strategies.
Overview
2
2
years of professional experience
Work History
Founder
Love Park Family Nutrition Fresh Milk Store
05.2022 - 07.2024
- Omnichannel Operations & Sales Leadership: (1) Spearheaded end-to-end operations for 11-store milk specialty chain, integrating offline retail (POS systems, in-store promotions) and e-commerce platforms (WeChat Mini Program, delivery apps), achieving a year-on-year growth of 300% in annual business turnover. (2) Designed and executed localized marketing campaigns, and online sales contribution to 80% of total revenue. (3) Optimized supply chain workflows for perishable goods, reducing spoilage rates under than 2% through real-time inventory tracking and cold-chain logistics partnerships.
- Customer-Centric Service & Team Management: (1) Built a 20+ members cross-functional team (sales, logistics, customer service), implementing standardized training protocols that improved CSAT scores to 4.8/5. (2) Spearheaded an industry-first omnichannel strategy integrating WeChat group marketing, in-store operations, food delivery platforms, and bank payment incentives, driving 2,000+ active users.
- Data-Driven Retail Strategy & Innovation: (1) Leveraged sales analytics to optimize product mix, driving 15% higher margins on premium dairy lines. (2) Negotiated cost-saving contracts with 6 local suppliers, achieving lower procurement costs while ensuring 99% on-time delivery compliance.
Education
MBA - Business Innovation And Entrepreneurship
Lingnan University
Hong Kong06-2025
Bachelor of Science - Landscape Architecture
Fujian University of Technology
Fuzhou, China06-2022
Skills
- Goal setting
- Team leadership
- Contract negotiation
- Negotiation
- Business administration
Timeline
Founder
Love Park Family Nutrition Fresh Milk Store
05.2022 - 07.2024
MBA - Business Innovation And Entrepreneurship
Lingnan University
Bachelor of Science - Landscape Architecture
Fujian University of Technology
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