XINYUE WU
Integrated Comms
Shanghai
Summary
Professional consultant with proven ability to drive impactful business outcomes through strategic planning and analysis. Demonstrated success in managing cross-functional teams and delivering comprehensive solutions that align with client needs. Valued for adaptability, collaboration, and results-driven mindset, with expertise in project management and stakeholder engagement.
Overview
9
9
years of professional experience
Work History
Senior Consultant
MSL China
04.2024 - Current
- Key Clients are: Huawei, CIIE, GSK, L'OREAL, BlackStone, BASF, Aramco, LINING, Krafts Heinz, etc.,
- Practice focus on: Crisis management, Financial Communication,Outbound.
- Responsible for:
- Mentored junior consultants and associated, helping them enhance their skills and contribute more effectively to projects.
- Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.
- Developed innovative strategies to address complex business challenges, resulting in increased profitability for clients.
- Presented findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans.
Consultant
MSL China
04.2023 - 04.2024
Associate Consultant
MSL China
12.2021 - 04.2023
Senior Associate
JZHT Capital Services Limited
07.2018 - 09.2019
- Streamlined operational efficiency by identifying areas for improvement and proposing actionable solutions.
- Effectively managed multiple competing priorities while maintaining focus on delivering exceptional results for clients and the organization.
- Developed solid and critical thinking insights to support financial communication retainer services, especially cultivate knowhow in China A Market, the Star Market and Hong Kong Stock Market (IPO and always-on IR and PR)
- Consistently maintained strong relationships with clients, ensuring clear communication and timely updates on project progress.
Social Media Content Creator
Shenzhen Qingguo Tech
06.2016 - 03.2019
- Enhanced brand awareness by creating engaging and shareable social media content, focusing on investment insight (private capital, securities).
- Managed content across 3 wechat official accounts for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform. Incubated one 10w+ follower account and two 2w+ follower accounts without any digital cost.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
Education
Master of Science - International Financial Managment
10-2022
Skills
- Strategic planning
- Enterprise architecture
- Project management
- Business analysis
- Teamwork mindset
- Business planning
Timeline
Senior Consultant - MSL China
04.2024 - Current
Consultant - MSL China
04.2023 - 04.2024
Associate Consultant - MSL China
12.2021 - 04.2023
Senior Associate - JZHT Capital Services Limited
07.2018 - 09.2019
Social Media Content Creator - Shenzhen Qingguo Tech
06.2016 - 03.2019
Queen Mary Uni of London - Master of Science, International Financial Managment
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