YANQI QU
Summary
Adept Digital Marketing Specialist with a proven track record at INTCO RECYCLING RESOURCES CO., LTD, enhancing online presence and conversion rates through expert Google Ads management and strategic SEM campaigns. Skilled in keyword research and analytics integration, demonstrating a ROI-driven approach and collaborative teamwork to exceed marketing objectives.
Overview
1
1
year of professional experience
Work History
Digital Marketing Specialist
INTCO RECYCLING RESOURCES CO., LTD
07.2023 - 11.2024
- Based on business objectives and customer experience, designed the website architecture and composed all content for intcoframing-us.com, building the site from the ground up.
- Implemented Google SEM strategies to improve conversion and ROI.
- Collaborated with cross-functional teams to develop integrated marketing plans.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
Education
Bachelor's Degree - New Media Engineering
Qilu University of Technology
Jinan, Shandong06.2023
Accomplishments
- In the first half of 2024, the digital marketing revenue for the product line I managed reached $360,000, representing a 200% increase compared to the same period last year.
- Responsible for website content planning, successfully building intcoframing-us.com scratch, and implementing SEM strategies post-construction.
- Optimize intco-framing.com structure for SEO to better align with user search habits and search engine preferences. The website visitors increased by 0.64 compared to the same period last year.
- Responsible for overseas social media platform operations of the Intco framing.
Timeline
Digital Marketing Specialist
INTCO RECYCLING RESOURCES CO., LTD
07.2023 - 11.2024
Bachelor's Degree - New Media Engineering
Qilu University of Technology
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