Yihan (Kitty) Chen

Led a cross-cultural team to optimize the registration conversion rate for a newly launched course through internal and external resource integration, advertising execution, event management, sponsorship development, achieved a 100% year-over-year growth:

• Enhanced the event's influence and specialty by synergizing resources with key stakeholders .
• Improved acquisition and cultivated long-term advocacy by organizing a multichannel media strategy , achieving over 10,000 student exposures within the Australian educational market.
• Stimulated the conversion rate through execution of 2 on-site events, attracting over 700 attendees.
• Amplify the course visibility and student commitment by facilitating sponsorship with Australian beauty retailer Mecca.

In cross-cultural team collaboration, enhance brand recognition among international students in Australia by conducting O-Week activities in USYD & UNSW , increased the number of educational consultation inquiries by 15% within 3 months.

• Expose the brand profile by implementing a 2-month social media promotion campaign , resulting in a 20% monthly increase in the number of subscribers and reaching 200 sign-ups for the O-Week Activity.
• Acquire product and service offerings by negotiating sponsorship from 2 partners .
• Nurture the connection between the brand and the target market by executing 3 integrated offline events , with a total participation exceeding 600 people.

• Increased overall efficiency by collaborating with cross-functional departments.
• Support project development by assisting with research, data collation, translation proofreading, and archiving.
• Enhance industry influence to secure collaboration opportunities by establishing and maintaining external relationship networks.
• Facilitate daily operation, public engagement and industry reputation by organizing routine maintenance, gallery tours, forums and parties.

• Enhanced VIP clients satisfaction rates by participating in project processing for the VIP department.
• Developed customer loyalty by managing event planning and execution (including forums, private guides, parties) for VIP members.
• Strengthen digital competitiveness by optimizing content updates on the official E-platforms.
• Support operation by coordinating the recruitment and management of interns and volunteers.