Yu Zhao
New York
Summary
MFA graduate in Communications Design from Pratt Institute, recognized for academic excellence. Expertise in branding and visual storytelling, with a focus on multisensory design approaches. Proven experience in print, digital, and spatial formats, creating engaging and meaningful user experiences. Committed to concept-driven work and interdisciplinary collaboration to effectively execute innovative ideas.
Overview
6
6
years of professional experience
Work History
Part-Time Brand Designer
WIN Investment Consulting
12.2022 - 08.2025
- Created a comprehensive VI manual and brand system for a new hotel.
- Delivered design applications across print and digital channels.
- Ensured cohesive visual branding throughout multiple formats.
Design Assistant Intern
Shanghai Guan Interior Design Co., Ltd.
05.2021 - 08.2021
- Assisted in layout and graphic design for interior projects.
- Produced renderings, packaging proposals, and presentation materials using Photoshop and CAD.
Design Assistant Intern
Shanghai Xuhui Planning & Architectural Design Co., Ltd.
12.2019 - 01.2020
- Produced visual renderings and layout proposals for architectural projects.
- Contributed to graphic support for reports, packaging, and planning documents using CAD and Adobe Suite.
Education
MFA - Communications Design
Pratt Institute
Brooklyn, NY01.2025
BFA - Graphic Design
Binghamton University, SUNY
Binghamton, NY05-2022
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- SketchUp
- Layout and typography
- Brand system development
- Visual communication
Languages
Chinese (Mandarin)
Native/ Bilingual
English
Full Professional
Affiliations
- Former captain of the SUNY Binghamton Chinese basketball team,
Top 16 in the All-American Chinese Basketball Competition
Timeline
Part-Time Brand Designer
WIN Investment Consulting
12.2022 - 08.2025
Design Assistant Intern
Shanghai Guan Interior Design Co., Ltd.
05.2021 - 08.2021
Design Assistant Intern
Shanghai Xuhui Planning & Architectural Design Co., Ltd.
12.2019 - 01.2020
MFA - Communications Design
Pratt Institute
BFA - Graphic Design
Binghamton University, SUNY
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