Ziqian Wang
Summary
Supportive Marketing Intern with a talent for devising innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals through savvy product promotion and data-driven approaches. Demonstrates superior work ethic, teamwork, problem-solving, and organizational skills. Skilled multitasker willing to take on any task to support the team. Reliable and dedicated team player with a hardworking and resourceful approach.
Overview
1
1
year of professional experience
Work History
New Media Marketing Intern
Jiangyin Museum
Jiangyin
06.2022 - 09.2022
- Event Planning: Organized the 2022 Summer Youth Camp at Jiangyin Museum, creating activities that attracted nearly 100 participants
- Material Design: Designed event pages for the museum’s website, increasing page views by 30%
- Event Execution: Delivered promotional speeches at schools and youth centers, successfully engaging nearly 100 students and their parents
- Channel Marketing: Managed promotional content, video scripts, and video production for websites, WeChat official accounts, and video channels, creating 16 articles and 3 videos with over 10,000 views
Marketing Management Trainee
United Credit Management Co., Ltd
Tianjin
04.2021 - 09.2021
- Performance Design: Assisted in planning and designing key performance indicators for the marketing department, standardizing performance evaluation and enhancing monitoring of market activities
- Document Management: Utilized the U Serve platform to support the marketing department in building a data-sharing system, improving document and resource management, and increasing team collaboration efficiency
- Lead Sorting: Assisted the marketing team in organizing and categorizing customer information, improving the efficiency of customer database retrieval by 20%
- Market Analysis: Participated in market research projects, assisting in sorting and analyzing potential customer information, enhancing the team's efficiency in customer classification and target group positioning
- Talent Pool Optimization: Supported interview candidate management, optimizing data retrieval processes for the talent pool, helping with recruitment and talent allocation
Education
Master of Science - Philosophy
University of Edinburgh
Edinburgh, United Kingdom11.2024
Master of Arts (Hon) - Philosophy
University of St Andrews
Fife, United Kingdom06.2023
Skills
- Market Research
- Event Planning
- Social Media Marketing
- Data Analysis
- Video shooting and editing
- English and Mandarin Fluency
- Bilingual Content Creation
- Teamwork and Collaboration
- Fast Learner
- Multitasking and Organization
- Public Speaking
- Research and analysis
Campus Experience
University of St Andrews Business Negotiation Team – Leader of the English Team
01/2021 - 06/2022
- Market Research: Conducted market and competitor research for various businesses through site visits and output research proposals.
- Data Analysis: Performed data analysis on research findings, creating analysis charts of each company's strengths, weaknesses, threats, and opportunities, and suggested breakthrough directions.
- Proposal Negotiation: Drafted negotiation plans and led discussions, presenting the team's strategy during competitions.
Chinese Students and Scholars Association, University of St Andrews – External Affairs Officer
09/2021 - 06/2022
- Business Development: Coordinated 6 campus marketing activities with well-known brands like Zhaopin.com, Tencent Education, and Jiajia Food, discussing cooperation resources and execution plans.
- Event Planning & Execution:Designed on-campus promotion plans for partner brands, helping Zhaopin.com, Tencent Education, and Jiajia Food achieve a 15% year-on-year growth in customer base.
- New Media Communication: Drafted promotional articles and designed posters for the campus website, WeChat official account, and notice boards for partner brands.
Fast Start Project, University of St Andrews – Front-End Development Project
01/2022 - 05/2022
- Front-End Development: Learned and mastered front-end development languages like JavaScript, HTML, and CSS.
- Platform Proficiency: Proficient in using React and CodePen for web development.
- Project Collaboration: Successfully completed a team web development project.
Chinese Students and Scholars Association, University of St Andrews – Event Officer
09/2020 - 06/2021
- Event Planning: During the Spring Festival, planned a gala event, wrote the proposal, and gained organisational approval.
- Content Writing: Wrote 20 articles for the university website, official WeChat account, and posters for the gala, increasing readership by 20%.
- Poster Design: Designed five posters for the gala, distributed through online and offline channels, successfully attracting over 500 participants.
- Event Execution: Promoted the event through WeChat, FIXR, and TodayTix, using flyers and organising raffles to ensure a successful event.
Timeline
New Media Marketing Intern
Jiangyin Museum
06.2022 - 09.2022
Marketing Management Trainee
United Credit Management Co., Ltd
04.2021 - 09.2021
Master of Science - Philosophy
University of Edinburgh
Master of Arts (Hon) - Philosophy
University of St Andrews